Social media has become one of the most famous avenues in the digital era today. It has boomed over the years, and there is no sign of slowing down. Aside from helping many businesses grow their brand, reach their audience, and establish their online presence, social media has become a haven for professionals. There are tons of job titles that can be associated with social media these days. One of which is being a social media manager.
As a social media manager, you are responsible for the social media activities required to grow your audience on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. However, you have to know that being a social media manager is not just about scheduling your posts on different social media platforms. You will do a lot of monitoring, moderating, and creating materials needed in your campaign.
Types Of Social Media Managers
Based on your talents and skills, you can come down with specifications of the type of social media manager you are.
Skills Required: Copywriting, Brand Voice, Brand Positioning, Adaptability, Creativity.
To make a social media profile grow and become successful, it needs content as its key component. It needs text-based content that appeals to your desired audience. These captions should reflect your brand voice.
As a copywriter, it is your role and responsibility to create compelling bite-sized content for a specific social media platform. Different social media channels need a different tone of voice, which means that you need to adapt to each social media network as a social media manager. If you are working on a topic that you need to post on Instagram, you need to make it in a hip and relaxed voice. Should you need to post on LinkedIn, you need to make it in a professional and business-oriented view, even if it covers the same topic.
An effective copywriter should be comfortable enough to write posts that are as short as 140 characters and more for different social media channels. A unique brand voice should still be present despite the different types of platforms being used.
- Metric Analyst
Skills Required: Data Analysis, Strong Presentation Skills, Running Data-Driven Experiments, Curiosity.
The world is being run by data these days. For social media marketing campaigns to be successful, it needs to data-driven. Thus the growing need for social media managers to dig deep in much information, read and interpret data, and provide action-driven from all the findings.
Social media metrics analytics are individuals who find searching, reading, and understanding data enjoyable. These data include macro data that help brands create meaningful content and better positioning in the target market.
- Community Manager
Skills required: Ability to Connect to People, Emphatic but Firm, Can Spark Discussions, Resourceful, Willingness To Listen.
Having a massive number of followings on any social media platform is not enough. Followers should be able to connect not only to the brand but to other followers as well. When you establish this, you can start building your brand community.
To make this happen, a community manager comes into the light to help followers engage with others. As a community manager, it is your role to provide questions and conversation starter that initiate healthy discussions. You maintain a massive following to become more influential in building the brand. It is part of your job to weed out people who spam and detract from the community. It would be best if you also were on the lookout for possible spies from competitors.
Being a community manager means you need to provide relevant and thought-provoking questions. However, it should be done engagingly. It should set the tone of the whole community. You also need to implement and enforce community guidelines to help establish an excellent atmosphere associated with your brand.
- Multimedia Producer
Skills Required: Basic Knowledge in Photography and Videography, Creativity, Keen Eye for Page Curation, Experience with Any Design Software.
Visuals and multimedia are a significant part of social media. Photos and videos are a necessary part of your campaign that helps you connect with your audience. Video marketing is considered one of the most effective ways of growing your brand.
Most social media managers must have at least basic knowledge of being a digital or multimedia producer. Social media platforms like Instagram and Pinterest rely heavily on visual presentations, while Facebook and YouTube campaigns can become more productive if infused with video materials.
If you are this type of social media manager, you can easily craft visuals in your social media content calendar. You might want to focus on how to grow your following with the use of attention-grabbing photos.
- News Trend Curator
Skills Required: Effective Monitoring, Quick and Good Judgement, Decision Making, Content Curation, Passion for New Information
As a social media manager, it is not enough that you only focus on your brand. To widen your reach, you need to keep track of your niche industry, the latest news in the world connected to your brand and the newest trend in the business industry. You also need to keep tabs on the latest social media platform.
To stay relevant, a type of social media manager needs to keep tabs on the latest happening in the industry. Being a social media manager that is keen on being the curator and moderator on the latest news trends, mimics the works of the PR team. You need to connect your brand with reporters and journalists that can cover your social media strategies.
- Customer Service Focused
Skills required: Strong Communication, Calmness, Quick Judgement To Resolve A Problem, In-depth Knowledge of the Company, Able To Troubleshoot
Running a social media campaign means you will get comments, questions, and even suggestions on your company’s product and services. People will notice how you deliver your content or even the type of visuals that goes along with your post. These comments do not necessarily generate positive feedback all the time. A social media manager who focuses on customer service should be able to communicate effectively with people.
- Sales Manager
Skills required: Strong Communication, Sales Skills, Sales Funnel Understanding
A social media manager needs to have an understanding of the sales funnel. As part of your social media campaign’s goal is to increase your sales, a social media expert who can elude secure communication and sales skills is a must. An effective social media sales manager can turn.
If you are trying to try your luck as a social media manager in the coming days, it is essential to know what skills you have. Depending on your preset knowledge and level of expertise, you can determine what kind of path you want to take as a social media manager. Identifying your knowledge and how you are willing to hone your skills is essential to be an expert in the social media field.
Maricar worked as a marketing professional for almost a decade and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.