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Category Archives: Content Marketing


As the name proposes, a landing page is a page that initially shows up because of tapping on a query item, marketing email, marketing advancement, or online promotion. Landing pages have a colossal function in giving guests an internal compass. Following are the practical tips for creating SEO optimized landing pages: 1. Remove Additional Fields: Jack and Jill will need Read more…


Google comes up with updates throughout the year, so does it brings changes in search engine optimization. Websites owners who are conscious to maintain their rankings and drive traffic organically are usually looking for new strategies to defeat their competitors. 2020 is getting close to an end and it’s the time to look for the new advanced SEO trends that Read more…


SEO works as the backbone of a business’s online marketing and promotions. Without quality content, no one can get the best SEO results. The development of the best search engine optimization and content strategy is the only way by which you can get the website ranked quickly. During all these things, everyone has to focus on two major factors.  Creation Read more…


Source It is no secret that in today’s highly competitive and rapidly evolving market, running a small business is not a piece of cake. According to research conducted by the Small Business Administration, only half of new businesses survive during the first five years, and only one-third of them survive for 10 years. Similarly, Forbes identified that out of 10 Read more…


Introduction User-generated content rights is the essential part of user-generated content which you cannot separate from while launching a UGC campaign. Many brands and marketers have to get into legal and ethical problems created by UGC during their marketing activities. So, in this article, we have to take a step further to introduce UGC legal rights to brands and marketers, Read more…


There are two types of SEO optimization i.e., on-page optimization and off-page optimization. On-page SEO includes optimization of content, keywords, meta description, title, LSI, etc. On the other hand, off-page SEO includes link building strategy that gives a boost to your website and increases direct traffic, visibility, conversions, etc. This is a brief description of two phases of Search engine Read more…


“Creativity add stars and glitters in anything”. Whether you belong to any profession you must have knowledge to communicate with your colleges through writing. The lasting impression of words matters if you want to convey clear messages and understanding of your words. We always wonder why our teachers and guiders always emphases us to write, to elaborate, to communicate through Read more…


After Facebook, Instagram is the next big thing. Its appeal is visual which is why everyone is flocking to it. It’s estimated that in 2020, around 75.3% of marketers including SPOPLI used this platform.  IG is the perfect little place to create any kind of image you want for your brand. But, because of so many competitors, securing that edge Read more…


TikTok has fastly developed the factors of social media platforms. Presently, it has been swiftly accelerating their growth along with the efficient marketing strategy; it also provides access to a unique and highly activated content to their audience. Besides, this the TikTok platform allows the brands to influence the knowledge and opinion of their brand than any other platform.  Nearly Read more…


With the development of Search engines, SEO strategies have also evolved. SEO is all about implementing strategies and improving your online visibility. Some tactics help you carry out this task – efficiently. These tactics help users obtain high ranking with search engine results. It improves your visibility with search results for relevant keywords. SEO practices may always be considered as Read more…


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