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Category Archives: Marketing


Branding is everywhere. For a company, branding identifies its routes and the way that it defines itself as a business to its employees and its customers. This helps to portray the brand’s core values and reach its target audience. There are so many branding mistakes that entrepreneurs continuously make such as not being transparent with their products or production line, Read more…


How Radio Advertising Can Help Your Business? Radio advertising is one of the most underrated mediums of marketing but sometimes what you see is only the tip of the entire iceberg. Here, in this article, you will learn how radio advertising can help your business to grow among the cut-throat market competition. In the era of online music and entertainment, Read more…


 Word “inbound” is translated from English as “incoming”. The term “inbound marketing” was created in contrast to “outbound marketing”- a type of marketing strategy that involves mass spam mailings of letters and catalogs, cold calls, massive advertising, distribution of flyers, etc. The reason behind such actions was to actively seek out potential customers. On the contrary, the main idea behind Read more…


Your Label Color Is Off One common, frequently occurring error is when label’s color is inconsistent. It’s important for you to keep your colors as they need to be, especially for your brand. Many consumers recognize a product by the brand colors solely on the label. Make sure you’re using a quality color label printer from the start. This is Read more…


When it comes to the business the best way to mark the presence in the global business community is through marketing. This is why the focus is laid on using effective marketing strategies. But even marketing strategies are not capable enough to do the job alone until and unless you have the right platform. This is where mobile apps dive Read more…


Starting a business is a big undertaking, and it requires much determination and hard work. Setting goals for yourself can motivate you to work harder and achieve those milestones. Setting sales goals is important, but finding effective ways to work toward those goals is even more vital. Social media marketing is a solution to which many small and emerging businesses Read more…


The current global economic uncertainty has caused not only a few brick-and-mortar stores to close. On the other hand, it brought about the proliferation of the e-commerce industry. Statista tells us that e-commerce sales account for 14.1% of all retail sales worldwide. And according to the statistics portal, these figures will keep on growing. It forecasts that the year 2023 Read more…


An effective marketing plan is like the guiding star of your business. It always sets the right map for you to take advantage of your market niche and stay at the top of your industry. ALL THE TIME. Isn’t it better when you know that your current marketing activities will boost your sales and increase your ROI sharply in a Read more…


E-mail marketing is a topic of debate. You may find many people in favor and in oppose. But, it is wrong to say that e-mail marketing is no longer effective. The marketing depends on your product and chosen audience; if you really want to boost your revenue, email marketing is the best source. The trend of the e-mail will never Read more…


The world may take longer to get back to normal as focus changes from handling the health effects to rebuilding from the recent pandemic’s financial costs. In the midst of this, businesses need to demonstrate their importance in this recessionary climate. It would be all too convenient to pull out price and promotion levers, paving the way for a sea Read more…


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