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Category Archives: Digital Marketing


How Does SEO Work?  Search engine optimization or SEO is a collection of best practices, actions, and strategies that collectively aim to improve a site’s positioning in search engines.  SEO has two types – on and off-page. The former works on everything connected to your site’s pages. This includes writing well-optimized blog posts, meta tags, descriptions, header text, checking site Read more…


If you are running a small business, one of your biggest hurdles is facilitating growth on a limited budget. Fortunately, in today’s fast-paced and highly connected world, video marketing can help you achieve said objective. Nowadays, the popularity and clout of videos is no longer up for debate. A global forecast estimates that the average person will watch 100 minutes Read more…


Making the Tweets visible to the maximum number of visitors is one of the best ways to do marketing for your brand and make your brand popular. It increases brand awareness among its numerous followers and helps your business bloom. Twitter is the quickest and informative social media platform among all its competitors, and allows its users to tweet whatever Read more…


In today’s digital world, customers are studying markets and products online, which makes digital marketing important in your strategy. Social media can be a powerful marketing tool to help you grow your business. The main part is to remember that what helps grow a business and what brings massive amounts of followers are not always the same thing. SMM is Read more…


The emergence of social media is undoubtedly one of the most successful and influential innovations available to humanity. Around 3.78 billion people, past half of the global population, are already on social media nearly every day. Surprisingly, it is no secret that 73% of small businesses invest in social media marketing and believe that it can help their business thrive. Read more…


Starting a business is a big undertaking, and it requires much determination and hard work. Setting goals for yourself can motivate you to work harder and achieve those milestones. Setting sales goals is important, but finding effective ways to work toward those goals is even more vital. Social media marketing is a solution to which many small and emerging businesses Read more…


Instagram can prove to be the best place to make your website popular and benefit your marketing game. Being among the most favoured social media platforms, it can be the perfect touch point for marketing and business endorsements. Making your website visually appealing allows you to gain a huge number of visitors. This can be done by embedding Instagram feeds Read more…


With digitalisation taking over the world, social media marketing has become mandatory for all businesses – be it small or large scale. Social media platforms like Facebook, Twitter, and Instagram have incredible benefits through which you can reach out to millions of customers worldwide. You have no idea how much you are missing on if you have still not tapped Read more…


Digital marketing strategies provide incredible opportunities for ambitious startups. No matter what stage a startup is at, there’s always plenty that can be achieved with the help of a well thought-out, data-driven digital marketing campaign.  Whether you’re a brand new startup hoping to raise awareness of a trailblazing product or service, or you’re looking for inspiring new ways to keep Read more…


Search engine marketing, or SEM, is one of the most efficient methods to raise your business in a more competitive marketplace. With millions of companies out there aiming for the same goal, it’s never been more vital to promote online, and a search engine marketing consultant is the most useful way to promote your goods and get your business. The search engine Read more…


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