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How To Keep Your Marketing Agency Assets Secure


Marketing agencies are brimming with creative strategies and client information. With monumental data at your team’s fingertips, you must ensure it doesn’t fall into the wrong hands. Be proactive and implement the following techniques to keep your marketing agency assets secure.

1. Implement Strong Access Control

Unauthorized entry occurs when you use poor access control techniques. When you control who can access digital assets, cyberattacks are less likely.

Start by establishing two-factor authentication for all employees. To log in, they must verify themselves by using another device or application. This method hinders anyone trying to access your company’s software or data.

Next, schedule periodic access audits to review who has access to various areas of your organization. Regularly assessing these access points will mitigate unauthorized activities and potential insider threats.

2. Encrypt Sensitive Data

Encryption converts data into an unreadable format. Only those with the decryption key can decode the information. This security measure protects sensitive information, such as client data and marketing strategies, from unauthorized access. BitLocker, VeraCrypt, or software-specific encryption features will supply this much-needed layer of security to your operations.

3. Secure Your Network Connection

Without secure network connections, client information and all intellectual property are vulnerable to cyberattacks such as hacking or phishing. Using secure network connections encrypts data as it moves across the Internet or within networks. As a result, it’s nearly impossible to intercept or decipher.

Your marketing agency should implement a VPN, or virtual private network to create a secure, encrypted connection, even on public Wi-Fi.

Firewall protection is another beneficial tool that creates a barrier or filter between your network and the Internet. It monitors incoming and outgoing network traffic and decides whether to allow or block it based on predetermined security rules. This level of protection inhibits unauthorized access and protects information against hackers, malware, and viruses.

4. Update Software Regularly

One of the simplest ways to boost security is by keeping all software up to date, from operating systems to applications. This ensures the latest security features and patches are in place, mitigating potential cyber threats.

Updates often address newly discovered vulnerabilities and safeguard systems from malicious attacks. Consider automatic updates for convenience and to strengthen your cybersecurity efforts.

5. Protect Physical Data

Don’t overlook the physical side of security! Limit access to server rooms, desktop computers, and storage areas for hard copies of data. Also, use quality locks, security cameras, and other physical barriers around your facility.

When the time comes to dispose of physical data, do it correctly. Luckily, hard drives are among the materials heavy-duty shredders can destroy. Any information stored on a hard drive that no longer serves a purpose is a liability. Permanently destroying its existence will further protect your agency’s assets from data breaches or unauthorized access.

Security is an ongoing process. Vigilantly keeping your marketing agency’s assets secure will eradicate the risks of cyber or physical threats.


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