Digital marketing has been of immense benefit to startup businesses in multiple regards. Such small startup businesses that do not have enough resources needed for them to market their business via media channels can now take advantage of digital marketing. Digital marketing has to do with advertising brands on the internet. According to most startups, digital marketing online has been instrumental in increased sales and revenue as well as a large customer base. A lot of startup businesses have turned their attention to digital marketing which is, by far, the most effective means of reaching out to a range of teeming audiences. Millions and even billions of people around the world are internet users in this modern age. This is the reason startup businesses create social media pages, websites, blogs and the like to market their products and brands.
Effective Strategies to market digitally for Startups
For an effective digital marketing campaign for startups, certain techniques are important. These are the seven (7) best strategies for startups to market effectively on the internet;
1. Email Marketing
Sending emails to existing clients and prospective customers has been in existence for long enough. This strategy has, in turn, proven to give great returns to startups who adopt it. Email marketing is a method that allows businesses to send regular updates and catchy information to customers to keep them engaged.
2. Search Engine Optimization (SEO)
You must have wondered why startup businesses are so much concerned about search engine optimization in their content. This is because it serves as an effective technique for them to reach a targeted group of audience. It involves creating content on certain topics, business products and posts that are trending on the internet. With this strategy, your business can pop up when a prospective client makes use of relevant keywords on the search engine. In essence, SEO marketing helps to increase the rate of traffic to your business’ media pages.
3. Brand Influencing
There are a lot of brand influencers out there that can help your business to gain more followers and customers. Brand influencing remains one of the best methods to market your brand and products online. The good news about this strategy is that it is not as expensive compared to some other means. Going by how authentic the brand influencers are, customers and prospective ones will be able to trust your brand.
4. Pay-per-click Google Ads
This strategy is every startup’s go-to method for digital marketing. Startups only have to pay a certain token on every click that takes a customer to your website. It means that you only have to pay per clicks made by potential clients or existing customers. This strategy has proven to help small businesses to engage their customers with proper adverts at just the right time. Customers clicking on particular ads mean that they have interests in such products or services advertised.
4. Social Media Marketing
Social media has been an effective tool and platform for businesses to keep their customers engaged. This is one of the most common strategies that several startups use. There are a lot of social media platforms out there that make it possible for people as well as businesses to keep tabs with their followers and customers online. Social media platforms like Twitter, Facebook, and Instagram help to give your brand exposure and by posting updates regularly, this will generate a lot of traffic on your social media pages. This, in turn, results in an expanding customer base and increased business sales.
6. Retargeting Ad
This has to do with showing adverts that relate to certain customers who have visited your business website before. This strategy ensures that your website visitors eventually make purchases thereby adding to your rate of conversion.
7. Content Marketing
As they say, content is key! Content marketing is a unique strategy that allows startups to create content that boosts the visibility and awareness of the business. These contents make sure that all customers are kept engaged.
Startup businesses need to be conscious of effective digital marketing strategies that will improve sales and online presence. The strategies discussed here have been tested and proven to result in effective online marketing for startups. Going for the right tool makes your business and brand unique among competitors.
Lori Wade is a writer who is interested in a wide range of spheres from business to entrepreneurship and new technologies. If you are interested in M&A, VDR industry or Data Room for Startup Fundraising you can find her on Twitter & LinkedIn or find her on other social media. Read and take over Lori’s useful insights!