The emergence of social media is undoubtedly one of the most successful and influential innovations available to humanity. Around 3.78 billion people, past half of the global population, are already on social media nearly every day. Surprisingly, it is no secret that 73% of small businesses invest in social media marketing and believe that it can help their business thrive. Owning a business these days is different if you would do it a few decades back. Technology has had a significant effect on how you run and promote your enterprise today.
Social media networks are essential these days, so it is necessary to ensure that your brand has a presence on these platforms. Social media marketing has a significant effect on how businesses of all sizes communicate with their audiences and expand their reach. Back in the day, most companies rely on exhausting attempts to reach their customers. Unfortunately, that cost a lot more than it would have affected the targeted audience.
Building a footprint online can take years. However, social media sites can help raise awareness about your brand, communicate with your clients, and increase your conversions. As the recent pandemic dramatically shifted the way people browse and shop online, social media marketing has become a vital need for many companies.
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Why Do You Need To Use Social Media For Your Business
As a result of the pandemic, people are staying on social media platforms longer these days. Furthermore, many consumers now look for a brand, shop for products, and interact with a company online. If you are still not leaning towards promoting your business on social media, you are missing a beat in your marketing plan.
1. Helps In Improving Brand Awareness
Social media is one of the most successful outlets to raise awareness of your brand. It is a perfect avenue to demonstrate what you can provide by offering valuable content to boost your brand’s exposure and credibility. When you use social media to promote your offerings, you can tap a wide range of viewers. Moreover, when you post regularly, your brand has the potential to attract a larger audience.
If people do not have any idea that your small business exists, they cannot become your clients. Social media marketing increases visibility by making it available to potential consumers. Using it, you will reach a vast number of people even within a limited period or budget as it is free to create a profile on all social media platforms.
2. Improve Your Brand’s Authority
Becoming a profitable modern business is possible if you can make a good impression on social media channels. Customers these days are very savvy than ever. Before being your client or making a purchase, they will check and conduct many reviews on your social media accounts. So, it would be wise to have a decent profile on social networks that will improve your brand’s authority. It should be professional, consistent, comprehensive, and continuously updated. Your company profiles will affect how your audience will interact with you and how deep your relationship can be.
3. Build Your Brand Name
By using social media, you can transform your business into a trustworthy brand. Many brands like Chipotle, Depop, Nike, and even National Geographic, have used social media to build their brand name further. However, to improve your brand name effectively, you need to post regularly to make sure that you stay relevant to your target audience. Your social media content should resonate with your followers. They should also find value in anything that you wish to share with them. Doing these strategies will help turn your brand into a household name and become an authority in your niche industry.
4. Most Of Your Audience Are Now On Social Media
You will find that much of your target audience are using different social media networks. Studies show that an average person spends two hours and thirty minutes on social media networks. That is one of the best arguments on why your business should be promoted via social media. Most of your clients invest time on these networks. With so many people accessing social media every day, it is an excellent way to reach out to your online clients.
Connecting and engaging with your target audience will be much simpler and effective if you have a presence on the social networks they use more frequently. If you are not on social media, you might skip a critical opportunity to communicate and bond with your customers. It will also be more challenging to convert them into leads.
6. Enhance Brand Recognition With Social Networks
One of the main advantages of social media marketing is that it can increase exposure and boost brand recognition. Your social profiles provide fresh ways to share your content and fully present your brand’s voice and personality. By sharing engaging content that brings relevance to your target audience, you make your brand more available and recognizable to potential leads and customers.
7. Drives Traffic To Your Website
Social media marketing is also another way to bring more inbound traffic to your website. By sharing your webpages, content, articles, latest information like design trends and other concepts, you can drive and attract new users to click and visit your site. That makes social media marketing an outstanding technique in supplementing your SEO or search engine optimization efforts.
To get the most inbound traffic possible, you must regularly publish content that is enticing and brings value to your target audience. The more quality content you share, the more chances you have to engage with potential leads and guide them back to your website. Furthermore, if your website is designed for conversion, it will only be a matter of time before these new leads can be turned into paying customers.
Today, social media is critical in making your business thrive despite the competition and noise in the digital landscape. Many people spend hours on social media, making it an effective avenue to promote your brand. Whatever your niche is or whether you are a large or small business, you can always find that social media can help you become closer to your audience. It can raise awareness of your brand and improve your bottom line. If you are still not including social media marketing in your campaigns, then now is the best time to thread the waters and make it a part of your promotional activities.
Maricar worked as a marketing professional for almost a decade and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.