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8 Steps to Build an Effective Social Media Marketing Strategy?


With digitalisation taking over the world, social media marketing has become mandatory for all businesses – be it small or large scale. Social media platforms like Facebook, Twitter, and Instagram have incredible benefits through which you can reach out to millions of customers worldwide. You have no idea how much you are missing on if you have still not tapped the potential of the various social media platforms for your business.

That brings us to the question: What is social media marketing, and why is it worth all the hype? Let me tell you why!

Social media marketing is a must for your business because it helps you increase your business visibility. 91% of marketers claim that a good social marketing strategy has brought a considerable change in their visibility. Moreover, advertising on a social media platform is the most cost-effective idea since there are no costs involved. It helps you engage and interact with your customers which in turn increases the chances of conversion. Due to better interaction, the customers are more satisfied with your brand and more likely to be loyal to your brand. An effective social media marketing plan also helps you achieve higher SEO-ranking, acting as a catalyst for your brand authority.

8 Tricks for the Perfect Social Media Marketing Strategy

By now, you know that the power of social media is indisputable. Now, if you want to know how to become a social media marketer, here are eight brilliant tips to become a pro!

1. Identify your audience

Even the best social media strategies can go to waste if they do not target the right audience. Therefore, before implementing any of the practices, you first need to determine the audience you want to engage with. Study your existing clients to get the idea of who you should be targeting. According to the queries of your clientele, publish relevant content to bring in more traffic.

2. Be consistent

Remember one thing – out of sight, and out of mind! Your customers have a weak memory, and therefore, if you don’t post regularly, you will not be able to impact them. At the same time, do not overcrowd your handles by posting too often. This might irritate your followers and compel them to unfollow you. So, make a schedule and maintain it regularly. The footfall and traffic on social media platforms are higher on weekends and holidays, claims a survey. You can schedule your postings for weekends and holidays so that your customers do not feel that you are not active enough.

3. Use hashtags

Did you know that including hashtags in your content makes it twice as much engaging? Be it Twitter or Instagram; a post with at least 1 or 2 hashtags is likely to get more engagement than those without any. So, search for hashtags that are relevant to your brand. You can also create hashtags that are unique to your brand. If you are trying to reach a specific group, you could look for the hashtags they are using in their conversations. You could also create and use your own branded hashtags to promote different marketing campaigns.

Create accounts for your brand on all the social media handles and then link them. This will help you increase your followers and as a result, allow you to expand your reach. For most businesses, having an online presence on more than two networks works best for the company. While Facebook and Twitter are the most popular choices, you can also tap the potential of Instagram to attract more audience through visually appealing content. Here again, you must remember the goals of your business and choose accordingly.

5. Switch up content for different platforms

If you follow high end brands on social media, you will see how the format they follow for each platform differs from another. The algorithm for every social media platform is unique, and that is precisely why the same format of content will not work across all the platforms. So, make sure that you create dynamic content that is relevant for every forum. For example, Twitter allows only 160 characters for a tweet, whereas Facebook has no such limit. Keep this in mind to create the appropriate content format to optimise each social media platform.

6. Engage more

The very term social media suggests socialising. There is no point in creating accounts on the various handles if you do not use them to engage with your customers and followers. With the “Live” feature now available on Facebook and Instagram, you can go live and interact with your followers directly. Host contests and engaging games where your customers can comment. Question and answer rounds have also been proven to be very useful.

7. Try video marketing

Out of all the forms of content marketing, video marketing has created its own niche. To stay in the race, create video content. Through effective video marketing, you will be able to address your clients’ problems, and you can also create demographic videos about the product you sell and its uses. This will also lead to better customer satisfaction.

8. Measure results

What is the point of creating a marketing plan if it is not helping your business flourish? To know how well your social media marketing scheme is faring and its impact on your ROI, measure the results of your social media campaigns. There are several tools and metrics that can help you estimate the performance and make the necessary changes.

Parting thoughts,

There is no denying that an effective social media marketing plan can work wonders for your business. Just make sure that you are consistent on the platforms and posting content relevant to your users. In no time, you will see how your social media presence broadens its horizon like never before. What are you waiting for? Start your campaign today using the above tips, and let the power of social media create magic for your business!

Author Bio:

Chris Rafter is a social media analyst hailing from Australia. He also extends assignment help to students pursuing marketing through Besides being a voracious reader, Chris loves to coursework help for students.


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