Digital marketing is a marketing technique that any business may use to increase their profits nowadays. But what is it, and how might it benefit you and your company?
Digital marketing is referred to as internet advertising and outreach efforts carried out through online media platforms. Every business is vying for attention and visibility on social networking sites. The marketing norm has changed since everyone is now using digital marketing to sell their products and services.
Basically, the idea is to assist you in being more visible, generating prospects, and then converting those prospects into repeat clients. With that in mind, here are some interesting facts about digital marketing that you probably didn’t know.
Blogging and Emailing is More Important Than You Think
Blogs have a higher impact on purchase decisions than newspapers and other traditional marketing platforms. Blogs can also improve your SEO ranking and make a dramatic impact on your search engine results. Do you know why? Nowadays, many people spend more of their time reading blogs and online content than reading newspapers or watching TV adverts.
Emails are also becoming more powerful marketing tools these days. Do you know that many individuals prefer to read emails on their smartphones rather than on their computers? In recent years, the number of emails opened on mobile devices has climbed dramatically. As a result, it’s important to make your company’s newsletters and emails more mobile-friendly.
YouTube Has the Most Active Users of Any Social Media Platform
You probably think of Facebook, Twitter, Instagram, LinkedIn, and maybe Pinterest when you consider your social media possibilities. Have you ever tried YouTube, though?
Even though many people do not consider it a social network, it receives more visitors than any other social network site. YouTube organic traffic stays on webpages longer, visits the most pages, and returns, which is vice versa of what all other media network does. Even though social media networks generate fewer referrals, you can rest assured that YouTube will deliver quality and quantity.
Many people ignore YouTube because generating videos takes a lot of time than sharing links to a website. However, the effort may be worth it.
Video is Becoming More Popular Than Written Content
Do you have any idea why? Written content can become monotonous due to a lack of creativity and freshness. Many individuals believe that video content regarding a company’s product or service is more interesting than online content.
Businesses need to keep up with current trends. Everybody is shifting to web streaming services like Netflix and Amazon Web services.
According to research, cable TV has dropped a significant number of customers in recent years. However, Netflix, the most prominent online streaming site, has attracted over eight million monthly active users from 2017. As a result, businesses should start paying more attention to video content when marketing their products and services.
The Media Platforms Will Be Ruled by the Young Generation
Huge numbers of adults use the internet to pass the time. However, the use of social media by persons aged 21 to 35 has increased. They are also the largest generation still alive. They are well-known for their rapid technological uptake. Companies are using social media to target them because they may be prospective buyers.
Furthermore, approximately half of this group has multiple social media accounts. This implies that not only do your present and potential consumers likely utilize one social media platform, but they’re also likely to use other platforms. As a result, if you have a business, you should not only open an account with one bigger platform, also use other platforms because the chances are that your target audience might be everywhere. You can also join Builderall affiliate programs and enjoy a builderall bonus. This might increase the chances of getting more potential customers.
Social media networking sites are now a part of most people’s daily life. And this isn’t likely to alter anytime soon. As a marketer, this implies that using social media platforms as a tactic is no longer a choice but rather mandatory.
All businesses, large and small, should be on Facebook and other social media sites at the very least. This way, you’ll be able to simply locate your target market because you’ll have covered all the areas they engage with each other.
Regina Thomas is a Southern California native who spends her time as a freelance writer and loves cooking at home when she can find the time. Regina loves reading, music, hanging with her friends and family along with her Golden Retriever, Sadie. She loves adventure and living every day to the fullest.