Companies are always looking to latch onto the biggest trends. The only problem is that trends can happen so quickly that it can be hard to react just as quickly. Here’s a look at some of the biggest trends that fitness companies are embracing to help boost their profits in 2021.
The Keto diet
Every year, it seems like a different new diet is the new trend in the fitness world. These change so regularly because many people struggle to stick to a diet and simply give up on a diet after a few months or even weeks. One of the main reasons people give up on a diet is that they find it is too restrictive. If too many of their favorite food types are banned as part of the diet, they might give in to temptation and break some of the rules of the diet so they can enjoy their favorite foods. In 2021, the most popular diet on the market focuses less on banning certain types of food and instead carefully calculates exactly how much of each food type you should be eating. The keto diet is very complex, but luckily, there are many websites online like https://lifeapps.io/nutrition/the-ketogenic-diet-what-is-it-and-how-does-it-work/ to help explain how you can start a keto diet. Unlike other diets that try and cut out fats almost completely, this diet consists of high numbers of healthy fats, moderate proteins, and very low carbohydrates. This is one of the many reasons people swear by it for losing weight. It’s also one of the reasons why an increasing number of food manufacturers and healthy restaurants are adapting their recipes to fit this new trend.
Reusable water bottles
For years, brands have been putting their logos onto fitness clothing in the hope that someone else will spot the clothing and want to buy it. Once they see the logo, they know exactly what brand to search for online to be able to purchase the same product. The only problem is that that fitness top is probably one of several tops that someone who regularly goes to the gym will own. That means unless someone is dedicated to a certain brand, it’s highly likely that more times than not, they’ll be wearing a top without that brand’s logo on. That’s why many companies have started putting their company’s logo on a product that is seen a lot more often – the reusable water bottle. As more and more people are becoming conscious of using less single-use plastic, more and more people are buying reusable water bottles. By selling these cheaply or even giving them away for free, a brand can make sure their logo is seen a lot more regularly than if it was on a top that needs to be washed a lot more regularly.
Sharing their progress
If someone has gone for a big run, they might want to share their achievements with their friends and family. Previously the only way they could have done this is to tell them about it. Now there are many running apps that will record exactly how far and how fast you have run. These apps then allow you to share this progress, hoping that the screenshot will also help advertise their app to other people.