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Tag Archives: social media strategy


In 2020, more than 3.6 billion people were using social media. [Source: Statista] This is more than twice the population of China, the world’s most populous nation. Due to the proliferation of smartphone technology and cheaper internet, the social media world has penetrated even the remote areas of the globe. A myriad of startups and corporate giants have tapped into Read more…


Starting your business is one of the hardest and most challenging things you’ll ever do, but making your business successful might turn out to be even harder and more challenging. No matter where you’re located and what you do, there are probably lots of other companies that are offering the same products and services you’re offering. These are your competition Read more…


As of March 2021, more than 3.96 billion people worldwide are on social media, with the average person having eight to nine social media accounts. It is not surprising why many organizations also have a social media presence. Unfortunately, not all of them are putting it to good use. Here are 15 untapped social media strategies you can try this Read more…


Making the Tweets visible to the maximum number of visitors is one of the best ways to do marketing for your brand and make your brand popular. It increases brand awareness among its numerous followers and helps your business bloom. Twitter is the quickest and informative social media platform among all its competitors, and allows its users to tweet whatever Read more…


In today’s digital world, customers are studying markets and products online, which makes digital marketing important in your strategy. Social media can be a powerful marketing tool to help you grow your business. The main part is to remember that what helps grow a business and what brings massive amounts of followers are not always the same thing. SMM is Read more…


Instagram can prove to be the best place to make your website popular and benefit your marketing game. Being among the most favoured social media platforms, it can be the perfect touch point for marketing and business endorsements. Making your website visually appealing allows you to gain a huge number of visitors. This can be done by embedding Instagram feeds Read more…


With digitalisation taking over the world, social media marketing has become mandatory for all businesses – be it small or large scale. Social media platforms like Facebook, Twitter, and Instagram have incredible benefits through which you can reach out to millions of customers worldwide. You have no idea how much you are missing on if you have still not tapped Read more…


Your business-to-business company might have everything you need to be successful: a great concept, excellent products, and qualified staff. However, there might be something missing that you can’t quite place. The answer could be engagement. These are some strategies you can use to make your web presence more exciting for your clients. Easy Navigation Have you ever been on a Read more…


For more and more brands, marketing today requires the use of different distribution channels. The social networks have become the main supports for increasing its visibility and reaching a new audience. Faced with the emergence of these networks, many companies have adapted their digital strategy and are increasingly interested in influencers as a new avenue of communication. In a few Read more…


Social media marketing plays an essential part in businesses today to connect and understand their audiences’ requirements. Media platforms help increase brand value & awareness, engage audiences, analyze marketing results, and examine user experiences. Conducting planned social media marketing activities brings a competitive advantage to your business. However, several firms face challenges in managing their social media pages due to Read more…


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