Writing for magazines, newspapers, and books is always different from writing for the web. Writing engaging quality content for the web needs continuous learning and practice. If you think you can write great content offline but are not good at writing content for the web, this article is dedicated to you. Many people think that writing content for websites is easy, but it’s actually not. No matter what your business is selling, your customers are searching for your business online. And offering them quality content through various channels is the best way to get their attention and encourage them to take action online. After reading this article, you’ll feel more confident creating a masterpiece and adding value to your writing. So let’s begin!
Why does content matter?
75% of the web is all about content, and you will be surprised to know that most people are using the web to find quality content. Blogs, articles, podcasts, social media posts, emails, images, videos, etc., any form of content may impact your website performance online and help people understand your business better. Checkout why content matters on digital platforms:
1. Increase brand awareness:
Writing quality content is the simplest and most effective way to increase brand awareness online. People only rely on websites offering quality content and trust brands who always come up with new and creative ideas.
2. Drive traffic to the website
Digital is a content-driven platform, so if you want to drive traffic to your website, offer them quality content. Valuable content always interests users and motivates them to take action on your website. When you’re offering information your visitors are looking for; it will attract more and more audiences to your website. It may increase your website traffic and boost ROI.
3. Boost search engine ranking
Google only prioritizes website posting quality content on search engines and shows them on top on SERPs. Content writers and digital marketers always learn creative ways to improve the quality. Posting blogs and articles and social media using relevant keywords help users find your website on SERPs. Google will easily crawl and index your blogs and articles on search engines, boosting your website ranking.
4. Add value to your website.
Writing content aims to educate, inform, entertain, and add value to your audience’s knowledge. It will help increase authority, credibility and add value to your website if your content is meeting all these standards of your readers. Now you’re familiar with the benefits of quality so let’s move further on how to write quality content for your website, blogs, article, etc.
Tips to Write quality content for a website
Here are the tips for creating SEO friendly content for the web:
1. Research on the topic
The topic is the first and foremost step to create content. If you have already finalized the topic, start writing about it, make an outline of the whole topic, and follow that pattern. But if you are still confused about the topic, start with the web research. It will help you find out the best and the most trending topics which you can use to write your blog or article. Once you’ve decided what to include in your writing, start researching the topic. It is an excellent idea to write a short introduction to the topic you are writing about.
Things you should keep in mind while doing research:
- Pay attention to the critical points on the topic because it is impossible to cover the whole topic in one article.
- Read some related blog posts. It will give you guidance on content structure.
- Try to research some relevant case studies on the topic.
- If you are showing some statistics, try linking to the source of the statistics.
2. Find relevant keywords
When writing search engine optimized content for a website, the most important thing you need to pay attention to is “keywords”. Keywords are the key phrases that a user used to put in the search bar to place queries online. It is very important to research your keywords correctly and include them in the content in order to get high rankings in search engines. To find relevant keywords, use some useful keyword research tools such as SEMrush, Keyword Planner Google, Moz Keyword Explorer, Keyword Research Tool Word Strea, etc.
3. Give preference to each important point.
Always remember we are writing for our audience, and they are looking for in-depth information. Try to explain each and every point, cover all relevant questions, use easy language and avoid jargon when writing in-depth SEO-friendly content. It is not possible to cover every angle of the topic, but you can give brief pointers or short paragraphs. Improve the quality of your content. Try to write short paragraphs, use bullets, and divide content into H1 and H3. For effective SEO, try using your keywords in h1 and h2 headings.
4. Correct linking of articles
To make your article or blog more effective, start linking already existing articles and blogs. It will help improve the quality of your content and add authority and credibility to your latest blogs. Linking your existing blogs and articles will help search engines crawl your old blogs with new ones and help gain traffic to your other linked articles. In addition, including internal and external links into the content improve the overall performance of your website and help you gain search engine ranking benefits.
5. Include Attractive image;
1 image is always equal to 100 words. Including images in the blogs and articles make readers understand the topics and give them a brief idea about the topic in just one glance. By using the right optimized image, you should be able to rank high in image search results. If you’re using images in the text, don’t forget to optimize it with an Alt tag with relevant keywords because google only recognizes text and not the image. The reason why adding the Alt tag in the image is very crucial.
Writing detailed content is not difficult if you follow proper research and use the correct formatting. By doing above mentioned easy things for creating long SEO content is an easy and enjoyable task.
Ravi is a digital entrepreneur who has a vision of helping businesses to increase their online presence through websites, mobile applications, and SEO. He is the Founder & CEO of Webomaze Pty Ltd, a one-stop digital agency based in Melbourne.