Some business owners may wonder, “Which is a best practice for optimizing a landing page for Google Ads?” If you have ever thought about this, you are reading the right article. To super optimize your pages, you need to start using landing page optimization more efficiently. Here are the ten tips for landing page optimization in 2020.
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#1 Simplicity Is Your Friend
The first thing you need to remember about your landing page optimization is that simplicity is your friend. The simpler you make your landing pages, the more effective they will be. Unnecessary pieces of information in the form of texts and visual elements will not do you any good.
Try to cancel out all the things that aren’t essential to what you are offering. If everything you have put on the page doesn’t make sense without that small piece, then include it. But otherwise, try to avoid overstuffing your landing pages with information.
#2 Keep the Important Parts Visible
Speaking of the most essential parts, you need to keep them visible on your landing pages. When your visitor first gets on the page, they won’t see it in its entirety, so the part that they see immediately will play the biggest role in what they do next.
For instance, you will need to have the basic information about your offer and your contact information in this visible part, but you can add the customer testimonials in the lower parts of your landing pages. Just make sure that you get your priorities straight.
#3 Work on Your Design
Depending on where you decide to place certain parts of your content on the landing pages, you will need to adjust your page design accordingly. On the other hand, your landing page design also depends on the content you place, so it’s kind of a mutual relationship between the two.
You should also consider such things as the kinds of design trends you decide to follow and the colors you will be using. These colors are especially important because they will significantly influence your brand image.
#4 Make Your Offer Clear
Sometimes the most obvious mistakes you can make are also the ones that are the most overlooked. If you have ever visited landing pages, you might have noticed that some of them seem to be trying to confuse you by offering a very small amount of information about their offer.
This is why it is so crucial for you to find a professional writer (from a writing service like Online Writers Rating) who will make your offer as clear as possible and help you convey all the necessary information to your audience.
#5 Showcase Customer Testimonials
Even if you have all the necessary bits of information on your landing page and you sound quite convincing, your page visitor might still decide to click away. In some cases, they just need a small push to finally persuade them to make the conversion you are expecting.
This is when you can showcase customer testimonials. The feedback your customers leave about your brand and your products or services are social proof that you are a legitimate company and your offer is a good one. Even one review at the bottom of your landing page can be very effective.
#6 Remember About SEO
Search engine optimization or SEO is the foundation for the success of virtually any online marketing campaign. Landing pages are not an exception, so you definitely need to remember about SEO when working on them.
Research the keywords that will be the most suitable for your pages, add meta titles and descriptions, customize your page URL, and use all the possible techniques to improve the searchability of your landing pages.
#7 Experiment with Content
While it may be tempting to find the “golden formula” for your content and stick to it, it’s actually much better if you experiment with your content at least from time to time. This way, you will ensure that your content is evolving and “upgrading” over time rather than seeming outdated and overused.
For your texts, you can hire a professional writer from a writing service review site like Best Writers Online who knows their job and will be able to improve your content over time. For your web design, you can hire a freelance graphic designer every once in a while to improve certain aspects of your landing pages. And for your visual content, you can either use a photographer or a graphic designer.
#8 Provide Contact Information
You might think that your landing page and maybe a few links to your website and social media will be enough but providing contact information is actually extremely important. This will ensure that your landing page visitors have several ways to reach you.
Your contact information includes everything from your social media profiles to your email address to your phone numbers. Make sure to put this information both at the bottom and at the top of your landing pages.
#9 Create Urgency
Creating urgency is one of the most popular tactics used by marketers. This is one of the most effective ways to boost your sales: people are afraid of missing out on the offer you are providing them with, so they decide to make a purchase no matter what.
You can create urgency by limiting the number of items you have. Alternatively, you can set a certain period of time when your product or service will be available. Both of these are perfect for having the necessary amount of urgency.
#10 Add Calls to Action
Last but not least, you need to add calls to action on your landing pages if you really want to get your message across. Calls to action ensure that your page visitors know what you want from them and what you have to offer them.
For example, you can create a landing page for your email newsletter subscriptions. On the other hand, you can have more standard landing pages for selling your products or services. In both cases, you need to have a few calls to action on each landing page.
To sum up, landing page optimization is one of the most important parts of any digital marketing campaign, so make sure to use the tips in this article to improve your strategy and have a more successful campaign.
Ana Mayer is a freelance writer who is a qualified specialist in the field of digital marketing. She writes for different news portals and thematic blogs that helps her stay at the heart of the programming and technology news. Such work gives her the opportunity to write articles on the most relevant topics of today.