If you are running a small business, one of your biggest hurdles is facilitating growth on a limited budget. Fortunately, in today’s fast-paced and highly connected world, video marketing can help you achieve said objective.
Nowadays, the popularity and clout of videos is no longer up for debate. A global forecast estimates that the average person will watch 100 minutes of online videos daily come 2021.
When it comes to improving online visibility, video marketing is one of your best bets. No wonder a staggering 92% of marketers consider video an integral component of their video marketing strategy.
Video Marketing in a Nutshell
In today’s digital world, there is no shortage of options available to market your business. However, if you are looking for a digital marketing strategy that can build trust, boost engagement, and promote superb brand awareness and visibility, video marketing is for you.
Also, in the age of mobile devices and social media, a single viral video can take your brand recognition to a whole new level. When you reach that level of engagement, it would be effortless to build a robust following around any service, product, or cause vital to your business’s success.
Video Marketing Ideas Worth Trying
If you have yet to add videos to your marketing arsenal, now is the best time to do so. Get your video marketing efforts off to a phenomenal start by giving the following ideas a try:
Repurpose your blog posts into videos
One of the great things about video marketing is you don’t need to come up with fresh video marketing ideas each time. In other words, you don’t always have to start from scratch. Case in point: you have the option to turn your most popular blog posts into videos!
When you turn your written content into videos, those who could not read your blog posts might enjoy it in another format. Nowadays, there are tools available that can quickly transform your articles into videos. Most tools also give you the option to customize the videos to fit your branding.
Use live videos to interact with your audience
One of the best ways to connect and engage with your audience is through live videos. Fortunately, nowadays, everyone has easy access to live streaming, so you can effectively interact with your target audience any time you want.
You can also go live on YouTube, Facebook, or Instagram so you can reach and engage with more people, both with current customers and potential ones.
Many brands also use live video to schedule Q&A sessions with their followers. Inform your followers ahead of time if you will go live to join and ask questions in real-time. Live Q&A sessions are also an effective way to showcase your expertise and make your audience feel like they are a part of something special.
Use videos to increase your conversions
Apart from increasing your engagement and traffic, videos can also increase conversions by as much as 80 percent! Placing a video on your landing page can help ensure visitors to your site (especially new ones) can figure out your brand’s message with minimal effort. Videos can also dramatically increase the amount of time visitors will spend on your page.
When placing videos on your landing page, they should be of high quality with an attractive thumbnail. Whether your video is about your company or how your products and services work, videos can give your visitors a clear idea of whatever it is that you want to convey while keeping them entertained at the same time.
Millions of people watch videos across various platforms on a consistent basis. That said, adding video marketing to your digital marketing arsenal is one of the best things you can do right now if you want to gain that competitive edge.
About the Author
Gabby Klesser is the Outreach Manager for LA Website Design, a digital marketing agency that has assembled a team of expert web designers and digital marketing strategists. She often writes about web design, UX, social media, technology, marketing, and starting a non-profit.