Nothing beats the popularity of video content in 2022. In fact, every social media platform is now designed to share more videos than ever before.
This is why your business needs to start creating videos to promote your products or services. However, with so many types of videos out there, it can be hard to know where to start.
Don’t fret just yet! This article will help you get through the journey of video marketing. Through this guide, you’ll learn about the different types of video marketing, as well as some tips on how to make engaging and effective video content.
So, let’s get started!
The Different Types of Video Content
There are many different types of video marketing campaigns you can create for your business. Here are some of the most popular options:
1. Explainer videos
Explainer videos are usually short (around 2 minutes or less) content that explains what your business does in a simple and easy-to-understand way. This form of video is highly engaging because you can deliver messages in animation, which many people find helpful and interesting.
2. Testimonial videos
If you want to appease new potential customers, consider using testimonial videos for your marketing campaigns. Testimonials are a great way to show potential customers that your products or services are effective. In these videos, real customers talk about their experience with your business and why they would recommend it to others.
3. Tutorial videos
Instructional or tutorial videos are content that helps your viewers how to do stuff in an easy way. This how-to content is widely popular among internet users as you can see the keyword suggestion on the search engine is flooded with the how-to phrase. That’s why it’s important to create tutorial videos of your own products if you want to promote them effectively. These videos will be helpful for both new and existing customers.
4. Product demo videos
Product demo videos help demonstrate to potential customers how your products or services work. These videos can be especially helpful for complex products or services.
If you have new products, using a product demo video is a big deal as it reaches out to the right audience well. People who are interested in your product will appreciate the demo content as it helps convince them to make a purchase.
5. Customer stories
Social media videos are popular because many people use the platform on a daily basis. Creating videos for a specific platform, like Instagram and TikTok, will help you connect with a huge audience. Moreover, social media videos are effective in generating new followers as well as customers. If you post something unique or creative, people will pick up on your channel and wholeheartedly share your videos with others.
How to Create Effective Video Content
Now that you know the different types of video content you can create, it’s time to start thinking about how to make sure your videos are effective. Here are some tips to make engaging videos:
1. Know your audience
Before you start creating any video content, it’s important to take some time to think about who your target audience is. What are their pain points? What kinds of videos would they be interested in watching? Answering these questions will help you create more effective and engaging videos.
2. Keep it short and sweet
When it comes to videos, shorter is almost always better. This is because people have shorter attention spans when watching videos than when reading text. So, try to keep your videos under 2 minutes if possible. Moreover, short videos get shared more often because people can quickly finish watching them so they can share the content with their friends and family.
3. Make it visually appealing
People are more likely to watch a video that’s visually appealing than one that’s not. So, make sure your videos are well-designed and aesthetically pleasing. This doesn’t mean they have to be expensive or professionally produced, but they should look good.
4. Add a call to action
At the end of your videos, it’s important to include a call to action. This is simply a statement that tells viewers what you want them to do next. For example, you might tell them to visit your website, sign up for your email list, or download your app.
5. Promote your videos
Once you’ve created your videos, it’s important to promote them through social media and email marketing. You can also use paid advertising to make sure as many people see them as possible.
4 Ideas to Make a Video Marketing Campaign
If you’re looking for some inspiration for your video marketing campaigns, here are four ideas to get you started:
1. Introduce your business
In this type of video, you simply introduce your business and what it does. You can talk about your mission, your values, and what makes you unique. This is good for corporate branding as you can showcase what your business does to the public and its trust.
2. Teach viewers something new
In this type of video, you teach viewers something new that’s relevant to your business. For example, you might teach them how to use your products or share some tips on how to do something related to your industry. Teaching people how to do something is essential because you’ll be seen as an expert in your field.
3. Share some behind-the-scenes footage
If you want to give your audience a behind-the-scenes look at your business, this is the type of video for you. You can show them how you make your products or what goes into running your business on a day-to-day basis. After all, people love to know the backstory behind the product they use. If you can present this information to them, you can attract these kinds of people as well as others who barely know about your business.
4. Share a customer story
Customer stories are always the best when it comes to attracting new audiences. They work as social proof for those who never interact with your products. With a customer story, you can share the impact your business has had on real people’s lives. In this type of video, you need to interview a customer and share their story with the world.
Video marketing has been on the top of the mind when it comes to content marketing for a while now, and it doesn’t seem to be going anywhere. If you’re looking to get started with the video content in 2022, these tips will help you create engaging and effective videos that will resonate with your audience.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro