Today, Magento is one of the most popular eCommerce platforms. In the current scenario, you need a website for your business. A website will help you grow your business faster and also your brand will get visibility. You may benefit if you build a website for your business, you can build your website using Magento Development.
Having just a website is not enough. People will only visit and buy things from your website if your website occurs at the top results of the search query. And, for this, you will require proper SEO i.e. Search Engine Optimization. If you use SEO properly, then it will deliver amazing results for you.
In this post, we will give you some SEO tips that will help you to increase your sales of Magento websites.
SEO tips to increase sales
1. Optimize URLs
Optimizing URL is important and not just for SEO purposes, but also for organizing your website or your online store. You should make sure that Google has a sense of the type of content that every page has. URL’s that require optimization are – Product Page URLs. Blog URLs, Content Pages, Category Pages, etc.
Magento has inbuilt support for URLs. You can also rewrite URLs to specify products and categories. You can also hire SEO services to properly optimize your URLs and get results from them.
2. Improve internal linking structure
Internal links are the links that take the visitors to the other pages of your website. If you have a good internal linking structure, then the search engines will have an easier job crawling and understanding your website’s hierarchy. It improves the experience of the users.
3. Responsive themes
Having a responsive theme is important for SEO. It also helps in converting visitors to customers. A responsive theme is a theme that can show up on any screen irrespective of the size of the screen. So, it can work well on all types of devices, whether it is a laptop, mobile, or tablet.
Responsive themes are important because today people have multiple devices and they can visit your website or page by using any device, so you should make sure that the themes are responsive. There are many responsive themes that are available online. However, if you want a customized look, then you can Hire Magento 2 developer.
4. Optimize images
Google Images accounts for around 27% of online searches. If you don’t want to lose these people, then you must optimize the images. Optimizing your images will help to drive more organic traffic to your Magento website.
One more benefit of optimizing the images is that the website will take much less time to load the photos or images and your website will save storage space. And, your website speed will also increase due to this.
5. Keyword Research
Keyword research is one of the most crucial aspects of any SEO plan. When Google indexes your site, it looks for keywords that will help them figure out where you should show up in Google search results. Google will look for keywords in your content before deciding where your page should appear in the search results.
After finding the keywords, you may use these keywords in the headline or title, content, and in metadata. However, you must try to avoid using keywords many times. Because, it will be considered as keyword stuffing, which is not good for SEO.
6. Speed up your website
Today, people expect the website to load quickly. Around 50% of people expect the website to load within 2 seconds. If your website does not load faster, then they will switch to your competitor’s site, and you may lose sales from that customer.
Google uses speed as a ranking factor, so it’s critical to optimise your pages and website. Switching hosting providers, implementing a Content Delivery Network (CDN), and utilising browser caching are all ways to speed up your website.
Backlinking is a fantastic way to boost your Magento SEO strategy and create partnerships. Backlinking is the process of obtaining links from other websites to your own. When you place a link to your own website on someone else’s website, you’re possibly exposing your site to a new audience. If anyone clicks that link, then they will visit your website and will be familiar with your business. And, later these people can be your customers.
8. SSL certificates
SSL certificates are important for the security of your website. The websites that don’t have SSL certificates suffer penalties. Also, Google does not promote these types of websites and thus your website may not rank in the search results and this is not a good thing for a website and business. So, make sure you have SSL certificates.
So, these are some of the major SEO tips that will help you to increase sales of your Magento website. In this competitive world, you may use these SEO tips because these tips will help you to rank your website higher and also give visibility to your website. And, this will help you to get more sales from your business.
Harshal Shah has countless experiences in the field of Information Technology. Also, he is the CEO of Elsner Technologies Pvt Ltd: Beacon Development company in the USA that offers various Beacon and mobile App development services to clients across the globe. Mr. Harshal is a huge tech enthusiastic person who has written major & genuine articles as well as blogs on topics that are relevant to various CMS platforms.