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In a world that is as dominated and shaped by digital media as our own, allocating more resources and putting more effort into your digital marketing forays seems like the best way to ensure the long-term survival of your startup and SMB.
Keeping that in mind, we have to point out that ‘digital marketing’ is an umbrella term that covers dozens upon dozens of different channels, approaches, outlets, and strategies. Spreading resources too thin across all these lucrative venues can undermine what you were trying to accomplish and diminish your results.
Well, let us take a look, then, at some of the most prudent, contemporary, and effective marketing strategies that should help you corner the digital space and make your company pop up on the mainstream radar in 2024.
Table of Contents
Make high-quality content your priority
High-quality content always made the main pillar of any sensible digital marketing strategy. As time goes by, this one will remain one of your safest bets as well. You see, things like infographics, blog posts, and engaging videos don’t offer value only in the sense they are driving higher traffic to your website. They are effectively transforming your brand from the place where people come to buy products and services to a valuable source of knowledge and authority in your industry. This way you are setting stronger foundations that will eventually translate into more high-value conversions.
Showcase the nuances that make you stand out
The global marketplace you will be forced to compete in is highly competitive and, to a large extent, amorphous. As a result, the products and services that have at least something working to set them apart from the competitors have much stronger chances of registering in the public consciousness. These small quirks can be found in different areas and they range from unique selling propositions to things like product packaging and humorous branding messages. But, make sure to have something that makes your company unique and put that one thing at the forefront of your future campaigns.
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Make your shot at local markets with local SEO
Keeping in mind you are running an SMB, the chances are you are still not ready for a full nationwide expansion. Well, set the foundations for that future growth by making sure you are a dominant force in your local market. One of the best ways to do that is to leverage the power of local SEO services. Let’s say you are taking roots in Sydney, Australia. Hiring an experienced digital marketing agency from Sydney will grant you insight into the local market and help create SEO strategies tailor-made around the tastes of the local audience. Your brand needs to take the number one local SERP spot.
Make a strong presence on social media
Here lies one of the greatest advantages small and medium companies have over massive faceless brands – your follower base is manageable enough that you are able to get to know every single person on a more personal level. The most efficient way to do that, of course, is through relentless social media action where you will be quick to reply to followers’ questions, shake up things with calls to action, games, and challenges, and post inquiries your followers will be happy to participate. The sense of trust and familiarity you will be able to summon can’t be produced in any artificial manner.
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Engage the audience with personalized emails
Email has countless times by now been declared dead. However, this communication channel still makes the core of mainstream business correspondence and, as such, has a certain sense of relevance and trust built into it. And like in the case of social media, the local market you operate in will give you an opportunity to use these facts to the highest possible extent. So, do your best to make your future email newsletters truly valuable, informative, and personalized for each subscriber. If your clients know they are going to get valuable info, they will be more than inclined to open the mail you sent.
Use your resources to encourage repeat sales
Last but not least, we would like to remind you that, according to recent research, approximately 40% of one company’s revenue comes from an existing client base. You see how these figures make all but necessary Launchpad for whatever plans you might have for the future. That is why you should repurpose your digital marketing assets from an exclusively outbound approach to appeal to your inbound audience as well. While you are doing that, you should try to make your clients’ lives even more enjoyable with optimized websites, referral programs, and other assets. Whatever keeps them coming back for more.
We hope these couple of ideas give you a better idea about how you can use your digital resources to ensure your SMB’s survival and set up foundations for its growth moving forward in 2024. Be sure to check as many of the boxes we presented above as possible. As time goes by, the local markets are becoming increasingly harsh and competitive. If you want to survive in this arena, you need to give your 100%. Making some necessary changes to your digital marketing approach seems like a good place to start.
Written by Brigitte Evans