Psychedelic plants are starting to make a comeback into the social life of mainstream society. Once banned in many countries for their mind-altering properties, emerging scientific studies are unfolding these plant’s immense health benefits.
As people shift more towards meditation and mindfulness, the need to understand the mind and consciousness also grows. Microdosing mushrooms is the latest trend to help people achieve a deeper level of consciousness and many health benefits.
On the other hand, many people have gone into the mushroom business to tap into the huge market. But only a few know how to market their mushrooms to the right clients. Most approach magic mushrooms marketing like a traditional business, which in most cases does not bring the desired results or the outcome is too low.
If you run a mushroom business, you need to understand the fundamentals of marketing such a unique product to reach the target customers.
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4 Things To Know About Marketing Magic Mushrooms
1. Make Use of Social Media
Social media platforms have media policies that do not allow the advertisement of psychedelics and related drugs. But that does not mean you cannot benefit from the audience they offer. If you have content that focuses on providing psychedelic education, you can engage people and direct them to your website for additional information.
The digital platform is one chaotic environment, and things change quite fast. New platforms emerge, and old ones die. If you rely on one platform only, you might find yourself out of business if it collapses.
Most people just focus on the major social media platforms for marketing, but experts advise having a multiplatform approach. This will ensure that you tap into various markets and different types of clients.
Social media is a great place to engage with potential clients and turn them into clients. It offers businesses the opportunity to meet with clients on a digital platform. It’s like handing out fliers on a busy street.
You must, however, be able to determine which platform offers the most opportunities. A few years ago, Facebook was the most popular and engaging social media platform, but Instagram has taken its place now. If you are stuck with one platform, you might miss opportunities on another.
2. Be Aware of Censorship
While most people now understand the benefits of psychedelics like magic mushrooms, there is still a lot of censorship on the mainstream media. Certain content and hashtags are censored even if your content is educational and informative.
If you are using social media for advertising, you might have your account disabled if they think that you are promoting illegal activities.
While magic mushrooms may not be illegal, psilocybin, the active substance in the mushrooms, is considered a Schedule 1 Substance in the United States. Social media platforms and even Google advertising have A.I. algorithms that look for Schedule 1 drugs and will not allow any ad that mentions them.
For you to successfully advertise your business online, you have to learn how to get around these challenges. Even if you can get past the A.I. algorithms, you must also be able to convince the human review occasionally.
3. Learn SEO Basics
While you do not have much control over what you post on your social media pages, you have full control over your website’s content. Hence, you must optimize your website so that potential customers can easily find it.
Currently, most countries do not allow the physical sale and distribution of magic mushrooms for individual consumption. Hence, may people go online to look for these drugs. If your website is not on the search engine’s first page, you are not likely to get clients.
To get the best results, you will need to work with an SEO expert. But if you are limited on budget, learning a few things can give you a head-start. Getting the basics of SEO right will help you minimize spending and give you visibility in a highly competitive market.
4. Post Informative Content on Your Blog
Since the marketing of psychedelic substances online is highly censored, a blog will be quite useful. Many people do not know much about magic mushrooms, and they are looking for educative, informative content.
If you have a blog section that you are not making use of, it would be advisable to give it some great content. This will help you know your clients and get the right ones to your site.
You can do your research on online forums about mushrooms to find out what kind of information people are looking for. This will help you know what people are interested in learning. You can use those questions to design titles for your blog posts.
Magic mushrooms and microdosing psilocybin are in trend for their medicinal properties and are readily available online. Research is increasingly showing great potential for these products. If you get your marketing right, there is a vast market as many countries, including the U.S., are now allowing research on magic mushrooms and may soon legalize their use.