With the digital marketing world packed with new trends, it can be hard to keep on top of what’s hot and what’s not in the space. In today’s rapidly changing online world, digital marketing is also almost always changing and evolving. But it is also just as much important as visibility and qualified traffic depends way too much on it. That means that marketers who want to stay ahead of the curve need to stay alert and knowledgeable about what is going on in the industry. Luckily, there are plenty of resources to help you do exactly that. We are one, too.
These are those little boxes you see on websites that ask you if you want to chat for a solution or if you’d rather search for something on your own. This AI-based Instant messaging technology has been around for a while and will continue to be. Companies can use chatbots to help customers find the products they want, to tell them more about a specific product, and more. Chatbots can be a great customer service tool, letting customers get answers to simple questions while freeing up human employees to handle more complicated queries. Chatbots are highly preferred as they are interactive and provide 24×7 support all year round.
2. Image and Video Marketing
Images and videos have become the go-to media for consumption. The amounts of increase have happened owing to social media platforms. A study shows that by 2023 more than 80% of the traffic is going to be driven towards videos. The good part is that written content, images, and almost anything can be converted to videos.
Marketing will be done through interviews, informative, how-tos, behind-the-scenes of everything, and video versions of images, snippets and written content that already exists. The trend is already a fad on Instagram and TikTok. This is where ven segmentation comes in handy as around half the consumers tend to spend more and more time when the content they are consuming is personalized and relevant. Basically content marketing!
Images and Video SEO need to step up to keep up with the changing trends and image searching. E-commerce sites should be well versed with Google Lens. There is also an SEO company in Vadodara that has mastered the E-commerce scene with all its latest trends.
3. Voice Search
Voice search is making a big splash in the marketing industry as people have come to rely on their phones to handle all the tasks of daily life. it has also found a space due to the advent and popularized usage of smart speakers and systems like Google Home, Alexa, and more. The conventional wisdom says this will make voice search the next big thing in marketing. We’re not so sure. While voice search is indeed growing in popularity, it’s still a long way from being mainstream, and data suggests that interactions via voice search are much less likely to lead to a sale than those via desktop or mobile.
4. Customer Segmentation
Customer segmentation has become so much more popular today in digital marketing than it ever was even in traditional marketing. The main reason for this is that customers are not the same and digital marketing is all about the customers and making sure that the right message reaches the right customer at the right time. It requires marketers to take into account a huge number of demographic, lifestyle, and interest variables, as well as decide whether their campaign will be most effective if it focuses on a single target audience or attempts to appeal to everyone. Whether you’re a marketer at a large company or you’re looking to promote your local business, understanding who your target audience is and how best to market to them can make all the difference.
5. Programmatic Advertising
Programmatic advertising is an umbrella term for any online ad where specified targeting criteria are used to select the audience for the ad. The most common type of programmatic advertising is conducted through real-time bidding (RTB), where a programmatic ad exchange creates a real-time market for buying and selling online ad space.
An RTB system automates the entire process using AI, targetting a certain specific audience. It is efficient and fast and yields more conversions at lesser costs. Publishers list the space they are willing to sell, and any ad networks that are selling ads use real-time bidding to place their ads on the publisher’s properties, based on the targeting parameters that they have specified.
Following the trends becomes necessary when there are changes in the market and adjusting to them becomes essential. However, blindly joining the bandwagon of trends can do more harm than good. The trends you adapt to must be consistent with your goals and must be suitable to your business requirements. Before implementing think about what might happen if the trend changes? How will it affect my marketing?