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The 3 Stages Of Content Marketing You Should Know


Are you a content marketer who has to create the simplest marketing blogs? you may have wondered about the stages of content marketing and the way they will facilitate your achieve your required results. Your polyglot blog or digital storytelling blog must align with the stages of content marketing to make sure they reach your audience.

You needn’t worry an excessive amount of about the stages of content marketing because this text will tell you everything you would like to grasp. So, read on and acquire enlightened. Plus, use the three stages properly to confirm you get results.

The Three Stages of Content Marketing

The three stages of content marketing that facilitate your create fruitful content are below. You’ll know the way to use them effectively once you read through them:

Stages of Content Marketing

Content planning

As a marketing firm that has to roll out content a day, you wish to plan your content just like the top magazine editors. you’ll not have a team of editors and a staff of writers, but you wish to think like one while planning your content.

Here are some questions you would like to ask yourself to make sure you write the simplest marketing blogs:

What topics will you be writing about? – this can be an important question to ask as you wish to put in writing relevant and trending content that aligns with the products and services you offer. Once you select your relevant topics, you would like to idea regarding the stories and content you place across that may interest your readers.

What’s the right combination of content? – you wish to make sure you’ve got a digital storytelling blog for every stage of the buying process. you wish to possess content for the attention, consideration, evaluation, and buy stages. as an example, case studies and blog posts are perfect for the attention stages, and a buyer’s guide is ideal for the acquisition stage. you need to also make sure you have a call to action at each stage.

How should we prioritize the varied content types? – you need to prioritize various sorts of content together with its keywords, topics, and more in an article calendar.

Content Development

Once you intend your content, you wish to develop it. There are various approaches to developing the content you need:

Created Content-

These are case studies, whitepapers, blog posts, webinars, videos, stories, and more that you simply and your team will create by researching and ensuring perfection.

Curated Content-

These are existing content that you just can repurpose along with your opinion, short intro, and summation. Influencer blogs, expert interviews, industry reports are some curated content.

Contributed Content-

These are content that your customers, employees, influencers, thought leaders, and more write. They include guest posts, commentaries, and more. once you build a community of contributors, you will have a body of blog content important for reaching bent on your target market.

Content Distribution

When you’ve created your content, you wish to make sure it reaches your audience. there is not any point in creating content and not having it reach anyone, isn’t it? So you would like to consider distribution channels for your content.

You can use the subsequent channels:

  • Email Lists
  • Public Relations
  • Social channels
  • And more


The three stages of content marketing, namely content planning, content development, and content distribution, could appear small. However, each stage is extremely crucial to confirm your content reaches the target market.

Suppose you have got a controversy creating strong SEO content to succeed in your target group. you’ll use the services of websites like Polyblog. they’ll facilitate your create the simplest marketing blogs, ensure your SEO is bang on, and make sure that many read your content.

So, use the stages of content marketing properly to make digital storytelling blogs and more to confirm you reach the masses properly.


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