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How to be a better leader in different industries


Leadership is a valuable skill that every business owner needs. Without this skill, successfully managing and running a business isn’t possible. But since leadership is a skill, it can be learned and improved. As such, you can be a better leader by focusing on a particular leadership style. Different industries require different leadership styles.

So here is how to be a better leader in different industries.

How To Be A Better Leader In the Fitness Industry

The fitness industry offers a valuable service to society. This service is centered around improving physical and mental health. So industry leaders need to know how to lead clients and professional athletes throughout their fitness journey.

To be a better leader in the fitness industry, gym owners need to create an inclusive and welcoming culture. They do this by training employees on how to treat customers and clients with respect, offer impeccable service, and maintain the gym and equipment. For personal trainers and those who work as solo practitioners, knowing how to lead is a must. But not just that, it’s about knowing how to make a difference in people’s lives.

People join gyms and hire personal trainers in hopes of living a healthier lifestyle. However, there is another issue looming over the minds of gym-goers – misinformation. Anyone can watch a YouTube video on how to diet when building muscle. But with so much information out there, people often end up confused. As an industry leader, you must know how to answer the questions of your clients and point them in the right direction.

How To Be A Better Leader In the Marketing Industry

To be a great marketer, you have to be a great leader first. Just like the fitness industry, the marketing world is as chaotic as it gets. For a marketing company to succeed in today’s competitive market, it needs to think and act like an industry leader.

But what does it mean to be a better leader in the marketing industry? One character trait that all great marketers have is being intimate with their clients. Getting to know the client and offering solutions applicable in each unique case is what separates high-growth from low-growth marketing companies.

Marketers also know that the success of a company is closely tied to customer satisfaction. The more brands appear trustworthy to customers, the better the chance to succeed. No brand can reach a level of trustworthiness without some marketing behind it. And the decisions marketing companies bring directly relate to how successful their clients are.

But in a vast company setting, how do you make sure your team makes the right decisions? Leading by example and taking initiative are two ways to make yourself a better leader in the marketing industry. When you come up with creative solutions and ways to implement those solutions, you become a marketing leader first and a marketing expert second.

Marketing leaders are also excellent speakers and have a huge network of experts to turn to for various issues. So to be a leader, you also need to know how to network.

How To Be A Better Leader In the Sales Industry

Having a fancy title and a cool office on the top floor doesn’t make you a leader. Well, not in the sales industry, at least. To be a better leader in an industry that constantly introduces new technologies can be frightening.

Not only are you tasked with carrying the responsibility of your sales teams, but you have to successfully navigate the endless obstacles the industry throws your way. The success of a sales manager is measured in numbers. So to be successful in your role, you have to polish your leadership skills.

Character traits of successful sales leaders include being driven, passionate, inspiring, knowledgable, etc. A successful sales leader will have these traits and implement them in the current sales scene. Since the industry is constantly changing, leaders must stay on top of recent developments and look for ways to incorporate new technologies and strategies.

How To Be A Better Leader In the Finance Industry

In these troubling times, being one step ahead will make sure a company stays afloat. In the finance industry, much like in sales, competent leaders can make a company stay relevant and help compete with others. But to be a competent leader, you have to successfully navigate the endless disruptions of the finance sector. And the best way to do that is by incorporating a change of culture.

The finance industry is seen by many as stubborn for its refusal to change. But more and more startups are challenging the old way of getting things done through innovation. For concerned finance leaders, the easiest way to stay one step ahead of the new competition is to “go with the times.”

Nowadays, finance leaders are proactive and important contributors to the decision-making process. In many cases, a CEO will consult with a COO before making a crucial decision. But the COO doesn’t have all the numbers. As such, the only person that can approve an upcoming decision is the CFO. To be a better finance leader, you have to adapt to the constant challenges that plague the finance industry.

Author Bio:

Erik Bergman co-founded Catena Media

Erik Bergman co-founded Catena Media and helped grow it to over 300 employees and a $200 million valuation before stepping away to start, an iGaming organization that donates 100% of its profits to environmental charities. In addition to running a successful online affiliate business, Erik also hosts the Becoming Great podcast, shares entrepreneurship tips with his more than 1 million social media followers, and contributes to sites like, Business Insider, Foundr, and Forbes.


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