There are various tools available in the market for doing better marketing, sales and ultimately better business. But if you want your website to attract business for you; it’s best you deploy some SEO optimization tools available in the market that have been created for a specific purpose.
Companies who adopt these tools and leverage their power, often derive huge benefits out of them. Many of the tools are even free of cost and deliver the right solutions that you always wanted for your business.
Let us explore some of the must-have-tools for SEO if you want your website to rank high in the search engine or if you simply want to get more business through keywords and SEO activities.
SEO is a powerful tool by itself that is yet to be fully explored optimally and organizations need to leverage its power so that it can serve its best purpose – to create more brand visibility by creating high ranking in search engines!
SEO is also extremely helpful in generating leads and any b2B lead generation company can make use of SEO to generate high quality b2b leads that can create good business.
Here are three SEO tools available that can help you get best business outcomes:
Google’s Webmaster tools:
This is a tool that is best used for website analysis. Google Webmaster is a novice-friendly tool that can teach a lot about the basics of Google. As one of the amazing features of this tool; you can explore the PageSpeed Insights of Google’s Webmaster tool to measure the performance of your desktop as well as mobile based website as far as its speed is concerned. Medium speed is considered between 60 and 79; high scoring is 80; whereas 0 to 59 is considered low or poor score.
PageSpeed is becoming increasingly important with websites now being majorly viewed on mobile phones and businesses wanting their website visitors to stay on their website for longer durations and not abandoning the site.
This is a hugely popular tool and marketers and overall users are often quite delighted by its use. An advanced SEO resource that helps you decide on your content and also produces relevant keywords, links and much more with its incredible inbuilt tools; Ahref’s may just be the tool you need.
With its site explorer feature; this tool shows you the performance of specific webpages of your website. With the keywords explorer feature; this tool is capable of monthly search volumes and it can also fetch you the details of click-through rates of specific keywords.
The other feature of this tool is the content explorer feature that helps you to search high-performing webpages through keywords and relevant topics and the site audit feature helps you audit the webpages and it also reveals issues regarding specific webpages of your website; if there are any issues that may hinder the search!
HubSpot’s Website Grader:
If you want to leverage search engine optimization opportunities; HubSpot’s Website Grader in one of the most effective tools; one that is free and it also helps generate personalized reports that are based on several metrics such as SEO, Mobile readiness, performance and security.
With its performance feature; this tool will help analyse your site’s speed, requests, size and also SEO metrics. The mobile readiness tool will check if your website is ready for your mobile users. Also, the SEO feature is incredible when it comes to helping you determine whether your website can be easily found by the search engines and also by users who are searching for similar websites such as yours.
Other than the above there are other tools in the market such as GrowthBar, Woorank, Buzzstream, Moz’s Pro tools and many more that can help you with outstanding SEO optimization for your website.
It is not important to just have a website; it will only be useful to you and your users when they can see it or find it while they are searching for one. This can only be done with SEO optimization and these tools will allow you to do just that. The investment in your website will bring better results after you select the right SEO tool for optimization.
Madhavi is a Creative Content Writer with 8+ years of experience in B2B industry. As an experienced content writer, her objective is to add value to businesses through her unique content writing skills. She aims to establish a linguistic bridge between technology and the business world with her love for the written word. Besides writing content, she loves to paint and cook!