SEO is important for any eCommerce business looking to grow. After all, with such an incredibly high level of online competition, businesses must have an eCommerce SEO services company in place to stand out from the competition and increase their online visibility.
But ensuring that your eCommerce SEO services are high-quality isn’t always easy. That’s why we’ve put together a useful list of 12 technical tips to help you get the best eCommerce SEO services available.
Perform Comprehensive Audits
A comprehensive audit is the first step to ensuring that your eCommerce SEO services are effective. Through the audit, you’ll be able to determine issues such as crawlability issues, slow page speed, page indexing issues, and other technical issues that could be holding your website back from optimal performance.
Opt for a Mobile-First Design
Mobile-first designs are essential for eCommerce websites. As more and more consumers are using their phones to purchase items, your website should be optimized to accommodate mobile users. This means ensuring your website is optimized for all sizes of devices and ensuring that the loading times on mobile devices are lower than on desktop.
Take a Strategic Approach to Link Building
While link building is still an important part of SEO, Google has gotten much better at recognizing which links are legitimate and which ones are not. This means that you have to take a strategic approach when it comes to link-building. You should focus on building links from high-quality, relevant websites that won’t get you penalized by Google.
Employ Unique Meta Descriptions
Meta descriptions are essential for eCommerce SEO services, as they can help you stand out from the competition by giving potential customers a better idea of what to expect from your website. Your meta descriptions should be unique and relevant and accurately describe what’s on your page.
Utilize Structured Data and Schema Markup
Structured data and Schema markup are incredibly useful for eCommerce SEO services. Structured data, in particular, helps Google understand the content on your website better, while Schema markup helps Google interpret any additional information or details you’d like to present.
Focus on Quality Content
Quality content is essential for eCommerce SEO services. Your content should be well-written, keyword-rich, and informative. Additionally, it should be optimized for SEO, and you must avoid keyword stuffing at all costs.
Take Advantage of Image SEO
Image SEO is important for eCommerce SEO services. When using images, you should make sure to add Alt tags to your images, as well as make sure to add relevant keywords and Captions to them. Doing this will help ensure that search engines can find your images.
Optimize for Local SEO
Local SEO must be a key part of any eCommerce SEO services strategy. This means including relevant on-page content with local keywords, creating local business listings, and including localized NAPW (name, address, phone number, website) data on each page.
Enhance Site Architecture
A well-built website architecture is essential for eCommerce websites. It should be intuitive and organized, with organized categories, well-thought-out navigation, breadcrumbs, and internal links. Additionally, you should use thorough 301 redirects and error pages to avoid any potential issues.
Implement a Comprehensive Internal Linking Strategy
Linking to your own content through a comprehensive internal linking strategy can help improve the overall ranking of your website. This means linking to relevant pages and relevant anchor text and ensuring that no dead-ends or broken links exist.
Make the Most of Social Media
Social media can be incredibly important for eCommerce SEO services. Posting regularly to your own accounts and following industry accounts can help improve your social presence, leading to more website visitors, backlinks, and increased rankings.
Videos are a great way to engage potential customers and draw them to your site. You should include relevant keywords and titles and use platforms such as YouTube and Vimeo to draw in more viewers and drive traffic to your website.
By following these 12 technical tips, you’ll be well on your way to implementing high-quality eCommerce SEO services that help you stand out from the competition, drive more traffic to your eCommerce website, and grow your business.