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Use of Social Media For Generating Leads


Lead generation is the only goal of every business. And to maximize the aggregate of lead, businesses form different strategies over time. 

Every time you try to grow the lead generation strategy, you also need to create a plan to acquire fresh and relevant leads. Perhaps, this can be a challenging piece of marketing.  

When we talk about lead generation, social media may not be the first thing that comes to your mind. But it should be.

In the past few years, social media platforms have turned into the most crucial part of human beings’ lives. Thus, undoubtedly, social media is one of the best ways to generate leads.

So, are you here to know how to use social media for lead generation? Then stay connected and know everything from the outset.

What is Social Media Lead Generation?

Let’s put it simply, social media lead generation is an operation conducted by the business to attract relevant clients by flaunting their product or service. And make efforts to convert them into the lead.

How to Generate More Leads Through Social Media?

It doesn’t matter whether you are a B2B or B2C business, you can surely use social media as a sales channel.

It helps you to convert your prospect into a customer, and also build a strong relationship with them. But only if social media has been used properly.

Thus, we brought certain ways to use social media sites for generating leads.

#1: Create a clickable content

Without sharing compelling content, you won’t be able to attract people and generate leads.

Because you are not the only one on social media, a bunch of businesses are competing for the attention of users. The image that you share on social media should be sharp while the content should sharper.

Clickable content allows you to redirect the user to the targeted page, and amplify the possibility to converse that user into the lead.

#2: Build a social media community

Have a social community for your business? If no, then create it right now. Obviously, now you will raise questions like why community? Is it that important?

The social media community is one of the fastest ways to connect with your customers. When you try to engage with your followers and friends in their way, you enhance the visibility of your product and reach potential users effortlessly.

Holding the community of loyal customers will create a considerable difference in your business.

#3: Social media for video marketing

Nowadays, video marketing is one of the trends that is constantly adapting by businesses.

According to the research of the Web Marketing Video Council, 60% of brands are using video on social networking sites.

Social media video refers to the video that is created and shared on different social media platforms simultaneously. You can create such a small video as a brand-building tool that spreads quick awareness of your brand, product or service amongst the users.

#4: Run referral campaign 

Referring to a friend and loyal customer can be a great way to attract and catch your followers.

Almost 92% of customers are trusting the suggestions of their friends and family; referrals are a great method to break the ice with prospects. 

The best example of a referral campaign is the event Marketing Nation Online run by Marketo, where, to win the gift from Amazon participants were encouraged to refer their friends and family. 

Closing Lines of Use of Social Media for Generating Leads

As the proverb says-” Be patient, Good Things Take Time”. Alike, social media for generating leads is a time-consuming approach. But still, you can achieve it a little faster by implementing the above ways.

So, don’t even think twice; start doing brand promotion on your social media accounts.


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