The opportunity to open an online store has never been cheaper! If you have the right trend products, you too can ride this wave of success.
Global buying behavior and habits are changing rapidly – it is easier than ever to have almost anything you can imagine delivered right to your doorstep, all with the push of a button.
If this continues, online sales will soon go through the roof.
Setting up a successful eCommerce store takes some work. You have to identify the trend products and orient your concept accordingly, but that too is only one step.
Online sellers need to be dynamic and adaptable. Smart marketing is important, but smart product selection is essential.
Relying on only one trend product usually goes wrong. Or do you still remember Fidget Spinner?
Table of Contents
The best trend products for 2021
- Craft kits
- Birth flowers
- Individual vitamin supplements
- Garden accessories
- Facial utensils
- Home training equipment
- Smartphone accessories
- Home office accessories
- Nail sets
- Bakery products
What sells best? Follow this list!
In this list we introduce you to 12 trend products for the year 2021 and show you how you can build a solid business around these products.
Some of these trends may even fit into your existing product range. Others may inspire you to start a whole new online store.
In this list we would like to introduce you to:
- The best trending products to sell this year
- The most popular products currently
We’ll also share a few tips for marketing your trending products so that you can enjoy a high reach straight away.
Aside from creating your online store, having a responsive and personalized social media presence is a key answer to the “What sells best?” Question. Make sure you provide links to all of your platforms on your website.
The best trending products for sale in 2021
Everyone is talking about these trends right now. This is what you should focus on if you are really serious about making money.
From flowers to vitamins, somehow the world feels a little nicer this year. There is a huge drive for self improvement this year and you and your eCommerce business should get the most out of it too. Don’t wait long and jump on the train!
The subject of self-improvement does not stop there, so you have a good chance of turning your eCommerce business into an established supplier of trend products. Whatever your customers want, follow the trends while they’re hot.
1. Craft kits
Welcome to the year 2021: Knitting is back in fashion, embroidery is all the rage and you can even crochet again without being looked at.
Self-made or self-made products have made a meteoric rise in the “Trend Products” list. Google Trends clearly shows a steady increase in search terms such as “knitting” or “wool”.
Unsurprisingly, these activities have such great appeal. It is therefore not difficult for a professional to develop his craft hobby into a secondary business. For everyone else, however, these pursuits seem like a fun way to pass the time.
Take advantage of this growing trend: create an online store and sell craft supplies. Make your target audience as large as possible by covering a range of techniques and stocking up on exciting, trending products.
But first you should do your homework and research which products sell well in which categories. After all, what you sell should be what people want. But it can also be something new!
Someone who has a knack for quilting might want to try a quilted jacket. Give him instructions, some cute buttons, and some lining fabric.
What sells well?
For example products like:
- Ball of wool . People like to be comfortable. Create a selection of balls of wool in different colors – and don’t forget color trends that vary according to the season! Sell them together in a package and offer the customer a small discount.
- Tool . The most important things are of course needles, crochet hooks and technical accessories. Give your products your trademark so that your business looks serious.
- Craft kits . Get new customers with different sets. Offer them the all-round carefree package for their entire project – this works with both professionals and beginners.
Do you want to get people to do your marketing for you? Think about giving away a tote bag with every purchase.
Still one of the most popular trend products in 2021. A modest tote bag can simply be provided with your company logo. Sell it as something your customers need. After all, they have to keep their balls of wool somewhere.
If you can find a manufacturer who can offer you a good bag deal, consider giving away a bag with every purchase. Giving a free gift to your buyers is a tried and tested way to promote yourself and raise awareness of your brand.
Beautify your palette
Hobby hobbyists should enjoy shopping from you. Beads, buttons and colors are good additional products and can also be used by customers who already have the main equipment.
Make sure that your offer always looks fresh and new – stay vigilant which trend products sell well in the future, be one step ahead of the competition. Revival of the pompoms? What are you waiting for! Make some space in the warehouse!
Do you want to feel the zeitgeist?
If you are looking for products to sell online instantly, bedspreads, covers and the like are the trending products you have been looking for!
A simple, universal product that initially thrilled AirBnB hosts in particular. Nevertheless, after many viral posts, it is still trendy to free the bedspread from its undeserved shadowy existence and turn it into a coveted product.
For upset parents, pet owners, and the undecided among us, sofa covers could be the answer.
How about a little variety?
Amazon is full of bedspreads right now. Google Trends shows that demand will reach new highs this year. So even if now is a good time to sell online, your store should still be unique.
Versatile fabrics are also becoming increasingly popular in the world of decoration. We’re not talking about scratchy, boring textiles here: water-repellent or stain-proof material is extremely popular.
This mixture of function and style makes this product a must-have for your store.
What sells well?
Be it accessories, repellent materials or bedspreads with unique patterns; there are many options for creating offers that are completely unique.
You could sell these trend products:
- Pillow cases . A convenient way to process leftover fabrics and an easy way to sell an add-on product. If you want to sell the whole pillow instead of just the cover, dropshipping is an attractive, space-saving solution.
- Couch covers . We’re sure you can get your customers to cover pretty much anything in your room.
- Bed linen . Become the best AirBnb host provider selling custom bedding. This is particularly useful for lofts and studios!
Get AirBnb hosts on board by marketing yourself smartly. Find a suitable market – in this case the nearest major cities or metropolitan areas – and get your own audience thanks to the geotags of your store’s Facebook page.
Create short, interesting videos for your website and social media platforms that show how your product works. It helps your audience to see that you are selling your product out of conviction.
Sell premium products
Let’s face the truth: The so-called trend products, i.e. pillowcases and the like, often look cheap. Go a step further and shift your focus to luxury products.
Find fabrics that will photograph well for your online listing or upload a color palette. This takes some time and effort, but it could secure sales that you would otherwise have missed.
If you feel like going all out, why not offer a “white glove” delivery service?
With this ridiculous exclusive option, the delivery person brings the couch cover in pristine condition to the customer’s house – he could even move the sofa there right away.
A little too special? Might be. But at least it shows that you care!
3. Flowers for birth
That’s it with the horoscope trend: Birth flowers are a new way of expressing your personality.
Trend products from this range are popular worldwide, according to Google Trends. Etsy even reports a 69% increase in search volume this year alone.
These products share the same symbolism as birthstones – an April child is as loyal as a daisy, the good contemporaries born in November, apparently like chrysanthemums.
Sell things that can be given away
Choosing products to sell in this niche is not particularly difficult. Lots of people jumped on this trend this year, so think about what accessories you like and which you think might become popular.
Gift products are always in vogue – think of all the birthday and Christmas gifts that people (have to) buy over the year. If you already own an online store selling similar things, finding trending birth flower-themed products should be easy.
What sells well
Possible categories would be:
- Accessories for women . Simple and sentimental: jewelry outlasts the years. Otherwise, the hairband trend might still be something for you!
- Prints and greeting cards . They are cute, quick to make, and appeal to all ages.
- Personalized products . This trend doesn’t seem to have an end and is a great marketing tool around the holidays. Buyers love to buy something unique.
When you’re feeling generous, send a selection of your products to popular influencers and give your business the trending status it deserves. While these will mostly be free gifts, it’s still worth it.
Influencer marketing has become a pretty common way of selling your products, and it’s definitely the best tactic for reaching even more people. Instagram users get what they want, easily in the app, if they like what they see. Be part of this movement!
Let flowers do the talking
How about delivered flowers? eCommerce Florists are the thing in 2021. Mindfulness is trendy, so why not an online store selling bouquets of flowers for birth?
Google Trends shows that the search for flowers peaks in spring. In turn, your product offering could outlast the trend by trying to stay relevant year round. Send your customers a monthly reminder email so that they can plan ahead for their upcoming birthdays.
4. Individual vitamin supplements
We live in the future.
If there is anything we can learn from the flourishing wellness trend, it is that we should all take better care of ourselves. Then why generic vitamin C tablets? One of the hottest trend products this year are personalized vitamin mixtures.
Better safe than sorry. That also counts for our body. Diet supplements and vitamins are a great aspect of the self-care industry.
Actually, we should all be eating fresh vegetables, adding nutritional supplements to our shakes, and seeing the dermatologist regularly. Why not offer a product that covers this whole range?
Learn from the best
Take a look at other shops that already offer such preparations.
This type of business is crying out for a sleek, well-designed website to keep customers comfortable. You are offering a health support product so make sure you make it appear that you know what you are doing.
Clarify with yourself how you can organize your range of products. Use Google Trends to see what the most wanted vitamins are.
Do you need a little vitamin D boost during the cold winter? Are students looking for ways to reduce stress during exam times?
What sells well?
When it comes to identifying the trending products in this category, your focus should be on the principles you want to represent.
Your customers are looking for the best products to maintain or improve their health. Focus on meeting these needs, for both men and women, with overarching principles such as:
- Free from preservatives and sustainability . The health and beauty industry has spent many years cramming weird stuff into their products. Do you remember the microplastic balls in peelings? Rather, make sure your product is pollutant-free and appealing.
- Manufacture by experts . Nobody wants to buy vitamins that someone mixed up in their garage. Even if you’re only looking for products that sell well, professional manufacturing should be paramount.
- Suitable for all types of diet . Think vegans and vegetarians or you will miss out on some sales. Everyone, no matter what their diets, should be able to benefit from (and buy) your vitamins.
When planning your marketing strategy, consider sending product information and free samples to online magazines. This is how you can get your eCommerce store off to a good start right from the start.
You test what you have identified as suitable and turn it into trend products.
Get more exposure by showing up in online articles and lists where affiliate links can be used to direct you to your website. The customers are then already full of product knowledge, so that the design of your homepage hits the bull’s eye.
Connect through consultations
Take this product idea and make it more than an eCommerce store. Offer free consultations to new customers who want to use your product.
Gaining some trust will go a long way in helping you sell online. Especially for those who are used to rummaging through pharmacy shelves.
You can also set up an email address for further consultation, and target returning customers who already know your product.
With this interactive option, you can easily increase your sales, introduce new trending products and keep your customer base for years to come.
5. Garden accessories
If you know the difference between hedge trimmers and secateurs, you’re in luck. Set up an online store specializing in garden supplies and start selling! Two trend products that are really going through the roof in 2021 are large indoor plants and home-grown vegetables.
Products like seeds and cuttings remain best-sellers as people seek new ways to help the environment. According to Google Trends, the search volume for “vegetable garden” has multiplied this year.
People dig up their food
As it turns out, the best products in the garden niche in 2021 will be about food. Locally produced goods are trending, and what’s more local than your front yard?
Think about how you can make your product offering relevant and exciting. Take a look at what’s trending in the grocery and restaurant industries and try to apply these findings to the vegetable garden.
You might even go to a food convention and grab a few free samples – all in the name of product testing, of course.
What sells well?
Things that should not be missing in your store are:
- Seed packets . Chiles and beans are the most popular options, according to Google. Selling a simple product like seeds will bring even the greatest novice to your store.
- Superfoods . Healthy eating has long been a huge trend. Pea milk is the new oat milk, so get the peas!
- Accessories . Hobbies can quickly become fun. Your customers want to perfect their vegetable garden. How? With the right accessories! Increase your sales with products such as seed boxes and plant labels.
Make sure that your garden products are trending on Pinterest, where users talk about litter-free living, garden spaces and microgreens. Try marketing through affiliate ads, or create a profile and share useful gardening tips, along with an engaging picture gallery.
Take advantage of the importance of the seasons when gardening. Create a dynamic email schedule so your customer base can constantly discover new, relevant products in your store.
Expand your database
What speaks against starter kits to appeal to buyers who may be new to gardening? Boxes of accessories are easy to sell to people who want to be part of a trend but don’t know where to start.
Alternatively, you can go a step further and set up a subscription system. Deliver seasonal seed packs, accessories and growing instructions to your customers. Subscription boxes are especially popular around the holidays, so timing your marketing is essential!
6. Facial care tools
Taking care of yourself is finally trendy. Thanks to a movement that has fought its way to the top of the beauty charts for years, the world is slowly beginning to understand that it’s not just about looking good, but also about feeling that way!
Women in particular are now starting to stock up on serious-looking facial care sets after skin care has just reached a new level of professionalism. In addition to sustainable packaging and intensive care products such as individual shampoos, tools and tools for facial care are one of the trend products for 2021.
Join the beauty movement
The 10-step beauty routine from Korea has had its day. According to industry insiders, Japanese skincare – also known as “J-Beauty” – is the trend to cling to for the near future.
According to Google Trends, J-Beauty has enjoyed varying degrees of popularity in recent years and has long lived in the shadow of K-Beauty. As it turns out, now is the right time to capitalize on this revival and align your product range with these techniques.
The clear focus of Japanese skin care is on simple but effective practices such as oil cleansing. Sell tools and tools needed to do this, such as vibrating facial brushes.
Expand your product range with these accessories for the body: bathing is also a big thing in Japan.
What sells best?
There are many trend products that can still be sold and which can be a good addition to your sets. Almost every product is aimed at women, and prices vary from cheap to luxurious.
Some possible tools would be:
- Gua Sha : originally related to the practice of facial massage, Gua Sha has been an important aspect of Chinese medicine for years. This sculptural device helps in firming and smoothing the skin, and often comes in a trendy jade or rose quartz look that will look great on your Instagram feed.
- Vibrating Face Rollers : Jade Rollers are a little bit 2019. Expand your product range with the updated version that uses fine vibrations to smooth out fine lines. Women love this gadget like nothing else.
- Facial brushes: deep cleansing brushes have been an integral part of every woman’s beauty equipment for years. Hi-tech brushes are definitely on the list of trend products for 2021. To cover a wide range of tastes, you should offer them in many different colors.
Market your eCommerce store on social platforms. Instagram is and will remain an effective way to achieve the customer loyalty that you need to successfully sell products.
As with other ideas on this list, here are a few influencers that you should give your product to for free so that the right target audience can find your store.
You can of course also give free samples or gifts with every order – many eCommerce companies already do this.
It builds customer loyalty, introduces related products to buyers, and guarantees future sales by acting as a thoughtful, well-marketed company.
Become a guru
If skin care is really your thing and you have a lot of tricks up your sleeve, you should think about using your eCommerce store as a platform to stylize yourself as a beauty guru.
Customers love it when they have a face for a brand, especially when it comes to beauty and micro-influencing. To see that a professional is behind the product is an essential approach in order to sell successfully in 2021.
Creating videos for your eCommerce store doesn’t cost anything. Make sure you have good exposure, keep your clothes out of the way, and make sure the picture doesn’t shake and your camera is on a level surface.
Influencing a little is a surefire way to increase your sales.
7. Home training equipment
Something that is guaranteed to get you sales in 2021 is the humble kettlebell.
The appeal of wellness, coupled with the amount of time we now spend at home, has a strong influence on sales of training equipment. After the couch is always within reach, both people who miss the gym and the lazy among us have the feeling that they are investing more time for their bodies again.
Once there, everything is included.
The “weight training” category has grown by 307% in the last few years alone.
The kettlebell is one of the trend products in the fitness niche. Google Trends has seen a surge since March.
This heavy metal clunker is popular because it is universal and space-saving – if you can get one!
There are dozens of other workout products that are in demand right now. You can easily find those workout equipments at cheap price with amazon coupons. Sellers in this field report record sales of jump ropes and cape weights.
What sells well?
Actually everything. If you need a little more detail, read on!
- Yoga mats . The trend with these things just doesn’t stop there. Especially people at the beginning of their fitness journey will take their mats off their feet like hot cakes.
- Dumbbells . When the can of tomatoes is not enough. For people who only exercise occasionally, as well as professionals.
- Yoga balls . Good for core strength and the laughing muscles. If this trend gets on your customers’ nerves at some point, just go all out and market them as a good place to sit at Zoom Meetings.
Influencers in the fitness industry are also adapting and uploading workout videos so that followers can participate from their mobile phones. Stay up-to-date with users and trend products so that your business does not fall by the wayside. In Fact treadmill is one of the trending equipment nowadays people buy for their home use.
And what speaks against a partnership with your favorite influencer? In this way, you not only sell your products to a larger audience, but you may also reach new target groups.
You may want to set up an email address or contact an influencer talent agency to help you get the most out of your job.
Provide your products with a logo. A consistent brand is important to many athletes. Ask a yoga teacher about the mat they are using and they will almost certainly say Manduka. See which popular workout brands you can work with – make sure they have trending products set to sell in 2021.
Selling popular fitness products that buyers really need is good for business and could set you apart from the competition.
8. Smartphone accessories
Are you looking for one of the smallest trend products that brought us in 2021? Then look no further. The smartphone lens is the solution. Target aspiring influencers with this mini gadget and other tech accessories.
Although it sometimes seems like cell phone cameras are now better than … well, real cameras, customers are still looking for ways to make their photos even sharper.
But the lens attachment for the smartphone is only one item on the list of things to do.
According to Google Trends, tripods are also in great demand, and mobile phone holders are also enjoying increasing popularity. Things are looking better again with the Pop Sockets.
Make your offer customizable and stylish
Give customers a good reason to choose your store when they buy accessories for their smartphones. Take these already practical products and give them added value through an attractive appearance.
Pay close attention to the trending colors and current styles. Many customers look for products that go well with their rest of the color scheme.
So fill your offerings with surefire options that have the hottest extras like pastels and metal embellishments.
What sells well?
When choosing the products to sell online, you can focus on something technical, or something simple and fun. If possible, of course, both!
Customers love clever gadgets. So add something from the tech line to your product range (Bluetooth speakers, for example) to increase your range and tap shoppers of all kinds.
Bring a little variety to your offer:
- Wireless chargers . Easy to customize and available in many colors and shapes to match your brand. A lucrative way to sell things in 2021 is to have fun print, even if it’s just a dachshund. Even the trending ones, amazingly.
- LED trailer . A standard smartphone accessory for every serious selfie photographer. This battery-operated gadget has long been one of the hottest trend products. This is your chance!
- Music sleep masks . With this product you are primarily addressing wellness customers. It ensures a rested sleep with its built-in speakers and can be used well for relaxation.
In case we haven’t mentioned it enough, social media marketing is the be-all and end-all. Especially when the product is advertised on the same device it is viewed on. Handyception.
Market your product by giving it to a few influencers – it may cost you a little bit to give it away, but think about the advertising campaign you can start with it to make your product a success.
A product like a personalized smartphone case has been popular throughout the last few years. According to Google Trends, the search volume is highest around the holidays. Take the personal component of your store to the next level and slap your logo on any surface that is large enough for it.
Brand logos or recognizable names can be an interesting technique for attracting influencers. Nowadays, when everyone is constantly stuck to their cell phones, these are more or less an extension of themselves.
9. Home office accessories
The idea of working from home is spreading like wildfire.
If you want to make a big difference with the products in your eCommerce business, start selling office supplies and sales will start rolling. Desk chairs, laptop stands and noise-canceling headphones are all trending products this year.
Millions of office workers experimented with building their working environment at home in 2021, and many businesses see it as the future of work.
Flexibility is the order of the day. This can also be seen in the high demand for the corresponding accessories.
Diversify your product range
At the top of the list of trending products is desk chairs – Google Trends reported a staggering 156% increase in searches last year.
There is also a demand for more premium products in this category, such as posture correcting furniture. Nobody wants to put up with standard seating furniture in their own four walls, so take advantage of this trend and align your product range accordingly.
What sells best?
A model like dropshipping allows you to offer large products without having to set up a warehouse or logistics operation. You could sell, among other things:
- Portable sit-stand desks . They’re small enough to roll into the corner of a room and are great for home office use. Sell it as the best option for maintaining healthy posture during video conferencing.
- Ergonomic chairs . One of the trend products with which you can earn money without much effort. Choose different colors and sell to home workers who suffer from back pain.
- Footrests . No more need to label your footrest and hide it in front of an office full of friendly thieves. Reach out to customers looking for the best lumbar support online and sell them in bulk.
Selling your product on a platform like the Amazon Marketplace is a viable way of reaching a huge potential customer base. It also gives you the option to fulfill orders using Amazon’s fulfillment centers.
If you are targeting companies that may be considering paying for office supplies, try basic email marketing. Go through the hassle of selling your business well with an amazing product image selection and a clear price list.
Clever is cool.
Do you want to keep it inconspicuous? Smaller office accessories are also trendy. Google Trends peaked in online searches for laptop shelves last month, and products like ergonomic mice will also sell well in 2021.
Or narrow down your target market. You may find aesthetically pleasing products that sell to women who value a photogenic desk.
Find out which product is missing from your favorite influencer’s office photo: a calendar in a trending font? A pastel colored tablet stand?
10. Nail Sets
This is one of those trends that came about because of the need for convenience, but is likely to last for a while because it’s fun.
Nail kit search results have reached dizzying new heights this year. Google Trends saw a phenomenal 566% increase in the first few months of this year.
For women who can’t come to the salon for a monthly gel manicure, or for those who are bored with the natural look, the nail kit is a lifesaver.
Nail kits with lamps have quickly become a trending product, but it doesn’t stop there. Whether out of boredom or for reasons of self-care, nail polishes and manicure sets are also very popular.
This is a good time to start selling.
A handful of options
The demand for nail kits is higher than ever. Don’t hold on and make sure your business is doing great.
Read the latest beauty lists to find the best selling products – don’t mess around with just one product.
There are many accessories, tools, and professional polishes to offer alongside your main trending product. Just like some of the other ideas on this list, targeting both the pros and the novice is a good step.
What sells well?
Should you buy ready-made nail sets or make your own? Here are a few ideas:
- The whole program . Give people what they want. You already know that nail kits are the top selling products. So offer the best on the market. Make sure it includes a lamp, polishes, and all the tools you need.
- LED lamp . A simple but powerful lamp is essential to achieve a salon finish on these gel nails. Make it clear that this product can also be used for pedicures.
- Well-known brands . Every nail lover has a favorite brand or two. Get popular labels to sell online to appeal to connoisseurs: top brands are CND or OPI
The nail kit is a trending product that you really need to market to get traffic to your website first. Your copy and content should be very SEO oriented – learn which keywords are the most valuable and targeted.
As with any product that has made waves in the past few years, getting your nail kits featured on social platforms is a way if you get it right.
Enable your business’s Instagram account to grow steadily with high-performing images, satisfying videos, and clever hashtags that will get you to user exploration pages.
Turn your business into an art form
The popularity of this trending product depends on its functionality. Nail kits are easy to use after a lamp or two – anyone can have salon-perfect nails.
Go a step further and impress your client with nail art tutorials.
This one is for the professionals. If you are an artist, make it easier for enthusiasts to learn new skills by uploading quick tutorial videos to either your social platforms or your website.
It’s worth showing how you can get the most out of your trending product. Can’t work with a small brush? Connect with someone who can and offer them a free kit for their efforts.
11. Bakery products
If you’re fortunate enough to own a KitchenAid or just love making cakes, now is the time to start monetizing your hobby in earnest.
The global search for cookie supplies is at an all-time high.
Now that staying home Saturday nights is officially cool, hungry people are either digging up their kitchen scales or reaching for their phones and browsing delivery apps. It is likely that the convenience food trend will continue into 2021.
Cookies are by far the most popular products in this category. Think about what the ideal online food cravings delivery is like: easy to eat with your hands, easy to eat fresh out of the oven cookies fit the mold, right?
You can either find your niche with an item or expand your product selection to sell a whole range of delicious baked goods online.
Check out popular channels like Tasty or Bon Appetit on YouTube and Instagram. As with almost anything else, you can get a good idea of the food trends on social media.
What sells well?
If you want to sell more than one product, add these to your menu:
- Vegan options . Veganism is one of the biggest trends in recent years. Expand your appeal and make it easy for people to find options that suit their nutritional needs.
- Botanical flavors . Sure, chocolate will always be king. But flavors like lavender, basil, and hibiscus are all the rage for 2021.
- Healthy options . Some of the best products are the ones that taste amazing but are free from guilt. You will get noticed online if you have a high protein or low sugar product in your bakery.
Give your business the reputation it deserves and sign up to use grocery delivery apps to sell a market valued at over $ 20 billion by 2025.
This is a great way to serve your neighborhood and help people find you online.
Make sure your product photos show your business in the best light – and position these trending elements at the top of your menu.
Attract customers to your kitchen
The subscription box is a recurring trend in this post, and for good reason.
This is a great idea if you want to monetize your product more permanently and have a unique service that will turn your brand into a household name.
A great way to motivate your subscribers is to have an email in front of each box, calling out this month’s trending product, and maybe even dropping in a recipe or two.
Starting a clothing store now sounds risky. But loungewear is the trend.
For the “Netflix and Chill” generation, products such as jogging pants, robes and fuzzy sweaters have become an integral part of the wardrobe. This category is very popular. Last year alone, Google Trends saw a worldwide boom in the search for loungewear.
As more and more companies join the concept of flexible home working, this trend will only endure.
It’s easy to go both ways with loungewear products: in addition to cheaper items, cashmere sweat sells, and sheepskin sliders are considered acceptable footwear.