Keyword searching has a crucial role in digital marketing and attracting attention to search engine visitors. It is essential to think well before incorporating keywords into a document.
Let’s go over several methods for generating ideas and the various keywords you can employ.
First, many organizational note applications lend themselves to personal brainstorming, so experiment and find what works best!
You might not be aware of where to begin with keyword research if you’re new to SEO or rebuilding your website. We thought it would be better if we could help you with keyword brainstorming tips for SEO.
Table of Contents
Keyword research can be divided into three distinct steps:
Brainstorming is coming up with a list of keywords that your ideal clients would use to find you.
Testing: Using tools to determine how many people search for specific keywords and how much competition is for those phrases (from other sites).
Content Development: Writing copy and metadata that features and promotes your keywords.
When brainstorming, consider the following questions for SEO Keywords searching:
- What is your target market?
- What distinguishes you from your competitors?
- What synonyms are available to you?
Brainstorm Keywords for SEO?
There are primarily three sorts of keywords, with a fourth category being less well-known. Brand terms, generic words, and related terms are the three main types, and the final class is the phrases used by competitors.
Marketers utilize brand phrases to target customers familiar with their firm and can learn more about their products and services. Instead of the brand name, the generic phrase incorporates the product name. Related terms are keyword phrases that will target buyers in the early stages of their buyer journey but are not yet ready to buy.
The fourth group of marketers deals with rival trend analysis for keyword searches. This involves focusing on competitors’ names in search phrases. This category takes a more aggressive approach than the previous three.
Ask your customers
Your customers may know more about your company than you do. It isn’t easy for you to detach yourself from the structure and functionality of everyday duties and look at the company from the outside.
Consider talking to or polling some of your current customers and asking them the same questions you asked yourself throughout the brainstorming session. Look for phrases that describe your company and develop a list of those terms.
Ask Your Teams
If you can’t speak and interact with your customers, obtain feedback from the people who do: your sales and customer service staff.
Inquire about how they believe your customers look for your product. What are the most frequently asked questions? What issues are your clients attempting to resolve?
Look for Potential Keywords in Your Reviews
Keywords can also be found in reviews that customers have left about your company.
Examine the many places where your consumers have left evaluations about your company. What are the words they use to describe your product or service? What characteristics do they bring up, and how do they characterize them? What issues do they claim your company solves? You can also research the reviews your competitors have received. You use the keywords and phrases they have used to attract your marketers.
Brainstorming Keywords for Your Products and Services
This is the most evident and where the majority of people begin. What items, services, or offerings do you offer to the market?
If you’re a Paediatrician, your list might include:
- Specialized Paediatrician
- Family Pediatrician
- Pediatric dentist
- and so on
Many of these names would presumably contain information related to services and, if added a location in the search, then neighborhood places where the clinic is located.
You might also list comparable items and services that you don’t offer but are relevant to your industry, such as “health insurance.”
Which Keywords Describe Your Prospects’ Problems?
Some people are hooked on their current situation, whether “travel ideas” or ” beach resorts”. It’s time to put yourself in your customer’s shoes once you’ve produced keywords about you and your offerings. You should understand your customers’ pain points before working with them.
Consider your existing consumer base. What made them pick you? When they first walked through your door, what were they dealing with? What words would they use to characterize the issues? You will have detailed contact forms, and you should review them in detail to get an in-depth understanding of customer issues.
Brainstorming SEO Keywords Around Your Features
It is well known that customers who look for specific features are more likely to transform into buyers. Therefore you want to be in front of them. On the one hand, they have their fare, and on the other, their money.
You should have a detailed list of all the things you have to offer, including “off-road wheel drive,” “8.0 megapixel,” and “all-inclusive.”
Should you use Competitor’s Keywords for SEO?
Your competitors are presently trying to increase their rankings and attract more web traffic are known as competition keywords.
Competitor keyword targeting allows you to appear on the same SERPs (search engine results pages).
Competitor keyword research can also identify flaws, such as practical terms they haven’t targeted.
You can utilize third-party tools like the Organic Research tool if your website is new or has trouble identifying your competition.
A competitor report is included in the program, which reveals the top organic competitors for your domain.
Descriptors and modifiers might help you narrow down your keywords.
As you worked through these five viewpoints, you added additional descriptors or modifiers to identify your products further.
Most entrepreneurs will find it difficult to score high for broad terms like “tourism,” “paediatrician,” or “credit card.” You’ll have to narrow it down to get on Google’s first page.
Although there may be fewer searches for “Boston family-friendly bar” than “restaurant,” those searches will be far more relevant and likely to convert.
To locate these niches, consider a variety of modifiers:
- Location (state, city, or neighborhood)
- Age (child, senior, adult,
- Gender (male, boy, girl, female,…gender fluid)
- Price point
Finding Keywords in the SERPs
You may come up with even more words by using Google to look up some of your favorite keywords.
The first place to look is Google’s “recommended search,” which appears in itself. When you type in “how to prepare meat,” Google returns a list of common searches.
Keywords are two main types: “head” and “long-tail,” there are advantages to using both. Head keywords, such as ceramics, tapestry, and shoes, are short, usually one-word keywords that appeal to a broad audience. Long-tail keywords, such as pregnancy photography, Boston shoe designer, and NYC dog cafe, are multi-word phrases that are more precise.
Discovering Top and Trending Keywords
Google Trends provides different keyword suggestions other than SERP. Google Trends is a tool for tracking and comparing different keywords and geography. Scroll down the page to get top and rising keywords for brainstorming ideas.
You should add these keywords to your list, as that will also help you to come up with better ideas.
Organizing Your Keywords
You should have a massive list of SEO keywords by this point. Keywords should characterize your goods, prospects’ challenges and intended outcomes, unique characteristics, and any market competition. You’ve also gone a step further and discovered potential keywords from the SERPs and Google Trends.
It’s now time to group these keywords into categories depending on your products and services. This will come in handy when it comes time to put these keywords to the test in a head-to-head competition.
There are no wrong answers in this brainstorming exercise. To test your assumptions, run your list through a keyword research tool and rewrite your website material to add your most effective keywords to make a difference.
Need assistance with keyword research for your SEO? Or do you need to look at your keywords to see which ones are most likely to bring in and convert more of your visitors as customers? Or do you need an SEO copywriter to help you develop and create compelling content that will rank well?
Let us know what SEO Services you’re interested in, and we can help you rank better!
Lynn Williams is a Senior Content Strategist at Rainmaker.Uno providing SEO services to
B2B and B2C clients. She is a veteran with 18+ years of marketing experience,
She collaborates with industry giants across verticals.