Valuable content is more important than ever. If you want readers to care about your content AND your brand, you must provide value wherever possible. Creating good content is the most effective way to gain trust and attention. Content has the potential to be a breath of fresh air for millions of people looking for information online. Instead of making noise, add value and truth instead of spreading misinformation.
1. Be persuasive
Knowing what you’re talking about and being able to demonstrate it is part of being an authority in your field. According to Google’s EAT standards: expertise, authoritativeness, and trustworthiness. A key factor that distinguishes a high-quality search result from a low-quality one is the level of experience, authority, and trustworthiness contained in the material.
Include statistics and data from your reading and research because, if you’re a true industry expert, you’ll be aware of such developments. Check that the information is up to date and that a link to the source is included.
2. Be comprehensive and well-informed
When your readers visit your website, they are most likely looking for answers to their questions. Make certain that you have answered all of the questions. Examine the questions that your readers are posing. Instead of skimming the surface and telling your readers what they already know, you can go into detail and deliver critical information.
After they’ve finished reading, make the reader feel as if they’ve learned something or solved a problem. Shorter content pieces will always be less informative than longer ones. For this reason, many marketers and SEOs advocate for longer blog posts and articles.
3. Make yourself readable
Everything boils down to readability. This is more than just correct spelling and punctuation. It’s also important to write to your audience’s level of comprehension. Format the content simply and logically by utilizing readability concepts such as hierarchy, white space, contrast, and consistency.
If your writing isn’t readable on a fundamental level, readers will abandon it before they reach the end of the first paragraph. Because they’ll be so irritated, they’ll never have a chance to comprehend your fantastic content.
4. Possess a viewpoint
If your content offers nothing new, answers the same questions as everyone else, and sounds exactly like your industry peers, it will simply add to the noise. Examine what is currently available and try to be different or better to provide your audience with a new perspective on an old topic.
Some people believe that writing is a simple way to accomplish this. Others prefer video or audio, and some believe that having another writer interview them brings out more of their personality. Consider thinking outside the box, or find a way to break through it.
5. Provide satisfaction
All content writers are aware that satisfying content is the most valuable content. Uncertainty is replaced by new information. Readers are satisfied. Use simple jargon, explain unfamiliar words, and avoid introducing sophisticated subjects. If the goal is to differentiate your material, you’ll look through high-ranking content to evaluate the replies and see where you can improve.
Make sure you don’t leave the reader hanging. Finish your paragraph with a succinct conclusion that restates the major idea. If possible, conclude with a thought that nicely summarises what the reader has learned. Don’t forget about important details. You must cover the on-page and off-page aspects that influence rankings if you write about SEO.
6. Make yourself a resource
If you want to attract and engage prospects and lead them down the sales funnel, you must focus on their problems. The more information you provide that will help your prospects succeed, the more engaged they will be with your blog. If you’ve been in business for a while, you’re probably already aware of many of the problems that your customers face. If you’re starting from scratch or looking for new ways to help your clients, consider conducting a survey.
7. Take note of the keywords
Once you’ve compiled a list of the problems your clients are having, you’ll notice a few common words. Google will deliver your keyword phrases as well as several related keywords. It will also show you how many people searched for each term in the last 30 days, as well as how competitive those keywords are, at least in the pay-per-click world, giving you an idea of how difficult it may be to rank well for these phrases. Concentrate on terms with high search traffic for your blog entries.
Once you’ve identified your most promising keywords, go to Google Insights for Search. Creating valuable content before it becomes popular can significantly increase the traffic to your blog. When other bloggers create content that is similar to yours, they are more likely to credit your work, resulting in inbound links to your blog, and search engines will frequently praise your piece for its longevity. Every day, Google will send you news articles, blog posts, and even tweets about your favorite keywords. All of these are the seeds of fantastic content postings that your target customer would appreciate.
8. Threads from Comments Section
In blog comments, people frequently ask follow-up questions about the original content. However, many of these inquiries go unanswered. If someone asks a good follow-up question, consider writing a new blog post and linking to it in the comments section of your blog.
Furthermore, successful industry blogs frequently generate more comments than the blogger can manage. Examine the comments sections of popular blog posts to see if there are any intriguing questions that you can answer on your blog. Your competitor’s website contains some excellent questions, but the answers are out of date.
Whether you receive or provide information through emails, Q&A sites, Keyword Questions, rivals’ FAQs, or a comments section, you are providing a service to your audience as long as you offer them a new perspective on their problems. Furthermore, your blog posts will make it easier to find, read, and share the answers.
If you want to attract and engage a dedicated audience to your site, you must constantly create content that is of interest to them, not necessarily to you. By analyzing your keywords, delving a little deeper, and identifying the questions your potential customers are asking, you can create a blog that grows your business.
Hetvi works as a Product Associate at Refrens.com – India’s most powerful platform for freelancer’s finances and growth. She has worked for some renowned companies as a Brand and Digital marketing associate. You can follow Refrens.com on Twitter, LinkedIn and Instagram.