The ultimate purpose of every ecommerce site, regardless of the product, is to attract consumers. They could explore your well-designed interface and examine your items once they are on your website before closing the transaction by clicking “add to basket.”
The difficulty is determining how to bring them there.
While developing an effective e-commerce website is the obvious first step, link building is an essential strategy for ecommerce companies. You may attract readers via many channels by generating good content and other link-building methods.
Many individuals believe that since eCommerce websites sell products rather than content, they don’t need to go all-in on link development. However, eCommerce firms, like any other online business, must create respectable backlinks from credible sites to their content in order to rank well in search results. With that in mind, here are a few strategies for conducting an effective link-building strategy.
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Perform A Competitive Backlink Analysis
Regardless of business or specialty, you must identify your competitors and what they are doing. Backlinking and SEO are no exceptions. You may undertake extensive backlink research using tools like as Alexa, SEMrush, and others.
Using a proper tool, you may examine a competitor’s backlink profile or a specific piece of content on their site. You may evaluate the authority of each referring domain and choose which websites and pages you wish to add links to.
Finding Relevant But Non-Competing Sites
One of the most essential factors affecting the quality and consequently the effect of a hyperlink is its relevance. Unfortunately, as previously said, things get considerably more difficult if you run an e-commerce firm. This is why you must extend it a little.
While your direct rivals may be unwilling to link to you, there are many quality sites that are near enough to your issue that receiving a link from them seems natural and advantageous.
Here are three easy principles that may help you increase the quantity and quality of connections you can obtain.
- Before you do anything else, familiarize yourself with the industry. You should begin with a thorough investigation if you’ve newly launched an e-commerce site and have no past expertise with these items. A low-cost method would be to Google your immediate rivals. Look through their web shops for secondary items or topics that you may target. A better way would be to use a tool like Ahrefs or SEMrush to learn more about semantically relevant keywords. They often show some fantastic shoulder niches.
- Various SEO tools demonstrate a website’s relevancy to certain themes (a.k.a. topical relevance). In a nutshell, it demonstrates the sort of material and pages that the site is producing. People may believe that a domain is unrelated to them and that the link offered has no value. This might be a mistake; examining the site is the only way to tell. You might use the A.R.T assessment technique to do this.
- Some owners may believe that your material is unrelated to them and that linking is unnecessary. Consider how your material will affect prospective link donors and their audiences while developing content with link-building in mind. If you’re unsure who their target audience is, download their advertising guidelines (if they’re accessible); they generally define the demographics of their target audience. When your material does not appeal to the correct audience, the probability of receiving links or shares decreases significantly.
Examine Unlinked Brand Mentions
Consider an unlinked brand reference to be an opportunity. Any page featuring a term or phrase that may contextually connect to one of your site’s pages is just that: an opportunity to contact the site’s host and recommend a link insert.
Unlinked brand mentions are an excellent technique to approach ecommerce link development since they provide almost unrivaled ROI. You must discover a site with an open mention and ask if they’d be happy to link to your site.
Tools like Ahrefs may help you find feasible site possibilities in the blink of an eye. You should concentrate your study on four categories of brand mentions:
Thematic mentions are ones that do not expressly name your business, product, or brand but make thematic/contextual sense. For example, if you sell pool equipment, there’s usually a place for your link in an article about summer pleasure, even if it’s not obvious. These chances need a strong sense of context and may be quite fruitful when pursued with logic and caution.
Finding a mention of your business name that does not already include a link to your website is like starting the marathon halfway through! As long as the remark isn’t unfavorable, you may contact the author to inquire about including a link.
Product mentions do not mention your firm by name, but a product you offer. These remarks are an excellent way to earn a backlink if your product fits nicely within the bigger context of the piece.
Retail brand mentions, when employed effectively, maybe their most potent choice. If your website includes Prada items or discount codes, for example, you have a link to one of the world’s largest and most sought companies. All you have to do is contact sites that use these or similar phrases and ask them to connect to your items or discount codes. Your website is now being supported by many individuals browsing the internet for Prada.
Link building is critical for the SEO of an eCommerce business. You may boost your search rating and generate traffic from organic searches by obtaining high-quality backlinks to your site.
There are many free methods for building backlinks to your website. For example, submitting guest articles on high-authority sites in your field may help you gain excellent backlinks. You may also undertake competitive research to uncover backlink chances, or you can use your professional network. Finally, keep in mind competition, incentives, and affiliate marketing.
Rohan Doshi is the Founder & CEO of Navigate Ecommerce, an e-commerce firm that provides a fully digital solution. He is an eCommerce wizard with the ability to bridge the gap between IT and business.