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Explained: How to Choose Best Animation Services


How to Choose Best Animation Services

Hiring an animation studio based in London is a challenging task. You need to do your research to get the right deal from the animation company. An innovative design studio has access to some of the best design professionals and software systems in the market.

You can upload short and creative explainer videos and graphics on different social media platforms to gain more followers.

The significance of explainer videos and online content today means that new businesses cannot survive without taking the digital route. Animation service providers give you the luxury of creating explainer videos that can help in capturing a larger audience by focusing on the need for your product.

However, in all the mess that follows, it is the process of choosing the right animation service that haunts business owners. In this regard, working with one of the leading 3D design studios in London is a good idea.

Decision-making can be tough for an entrepreneur. It becomes increasingly hard to make decisions when you need to consider various factors before making up your mind. Same is the case with choosing an animation studio. There are multiple aspects that you need to consider when choosing from the different animation studios in London.

Here are some factors that you need to consider when making an important decision.


Spending their resources wisely is one of the main challenges that start-ups face. When looking for reasonable rates, businesses often end up compromising on the quality of their service. As a professional looking for an animation studio based in London, you need to strike the right balance between affordability and quality.

Set a budget for the explainer videos. For example, making an explainer video should cost less than half of your marketing budget. This way, you would have enough resources to focus on other essential aspects of marketing.

While you are entitled to focus on the graphics and spend heavily on animation, experts advise against it, especially during the initial phase.

Many businesses follow the mantra of “you get what you pay for,” forcing them to pay a considerable sum to the animation studios. However, in this world of limitless options, you can get high-quality services at half the price. All you have to do is look hard enough and research the market before you hire a design studio.


Don’t forget to ask for the portfolio of a company before doing business with them. A portfolio is a collection of previous work they did and it reflects the quality of work that the animation studio offers.

When going through the portfolio, you need to check whether the previous work of the company fits the needs of your brand. Ensure that the quality of animation is dynamic and smooth, and the visuals are appealing.

Understanding your needs and the content that you are trying to dish out will help you get the right deal. If you need help deciding what type of content you need, just ask your target audience. Look at their preferences, ask them questions, and get to know what kind of animation videos will make them tick.

Turnaround Time

Turnaround time is the time your client takes to complete an order. This is a crucial factor determining the animation service you choose. It is important to ensure that the animation company you want does not take too long to complete the explainer videos.

The rate at which you intend to churn out content affects the turnaround time you demand from your client. Sometimes, start-ups are unreasonable with their demands for explainer videos, giving studios with very little time to create graphics. You need to provide your client with enough time to create high-quality content.

You should be ready to bear some extra costs if you want the content in a short time. As an entrepreneur, you should understand that quality projects need at least one of the two factors: time and cost.

The Quality of Voiceover

The animation style is not the only factor that affects the quality of a video. The voiceover quality is also an essential element that you need to consider.

Make sure that the animation studio gets the voiceover done with the help of a professional artist. A professional speaker has excellent command over the language, and using a voiceover helps in putting the message across effectively.


Since animation studios deal with numerous clients internationally, they are aware of the clients they can handle and the difficult ones. They use their experience to determine the kind of relationship they might have with a client.

Animation studios often use their experience to determine the needs and demands of their clients. This is why they can deal with all kinds of video designs and styles. Editing a corporate or an explainer video is very different from editing a live-action feature film.

An inexperienced technology studio can end up making cuts that prevent the video from explaining your product. Their inexperience in the field often makes it difficult for them to differentiate between explainer videos and a commercial.

Commercials are there to spread brand awareness, whereas explainer videos are shared as a tool for online marketing.

Remember, the best animation or explainer videos are ones that keep the brands perspective in front of a broader audience. Sometimes preferring the seamless technological workflow of more prominent corporations works in favour of a small business. However, this does not mean that they are not vulnerable to making errors when creating animations for your company.

Therefore, rather than falling in the debate of choosing a renowned animation studio or a simple freelancing client, you should focus on what suits your company. Remember, a compelling explainer video or animation style is one which falls perfectly in line with the persona that your company carries.

About the Author:

Richard Kearsey is a digital designer at Emerald Colour, a 2d animation studios, London . He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on latest design trends and upcoming marketing ideas.


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