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An Exclusive Magento SEO Checklist for eCommerce Store Owners


Many of you who are reading the post might have established an eCommerce store while others might have just have started reading even before venturing out the idea, a good one! Either this way or that way, you have nothing to lose!

Did you observe what I am doing right now? I simply created positive reinforcements to a couple of different types of eCommerce aspirants; one who does own a shop online while others who are preparing to. This is what SEO is all about. Search engines are the ones that bring affirmations to your queries. Let’s say for example if you are searching “gummy bears”, what you expect to get is a bear-shaped fruit-gelatin delight. But here comes the twist, a user will end up facing many choices. So what to do?

Simple, choose Magento digital marketing services. It’s time to optimize the webstore for search engines. You see only a store featuring proper eCommerce SEO can make its way to top search rankings. For those who don’t know, search engine optimization is one of the most important factors which has the potential to influence prospective customers to a great extent.

On the other hand, Magento is an open-source eCommerce platform for businesses that empowers retailers and brands with one of the finest eCommerce platforms and cloud solutions. Now you must be wondering why it is the biggest and best option for businesses as it has tons of customization all of which rest on Magento extensions. Of course, it’s not an easy task to optimize a Magento store for better SEO. However, there are many loopholes in Magento which need to be tweaked to ensure proper SEO of the store. I mean you may be losing a lot out on sales. There are certain things to take into account when doing SEO for an eCommerce website.

However, you will come across several Magento SEO Services providers who ensure to offer solutions in the most convenient manner.

Magento SEO Checklist & SEO Configuration To Take into Account

#1 Enable & Configure SEO-friendly URL structure

It is fitting that each URL on your site should e remarkable, simple to peruse, and SEO-accommodating. Try not to let Magento make your URLs for you; they won’t streamline them right. Instead, review page URL and ensure that its – short, right to the point & quite simple to understand.

The fundamental thought is to type the URL into a program by hand and arrive at the page they are searching for. I mean there is no reason for making a long befuddling URL with a ton of outlandish words or numbers. I mean they aren’t going to remember or even type for that matter in the correct order.

Despite the fact that, URLs have relatively little to do with site rankings, they do affect client experience which thus affects your rankings. Your class pages should utilize/classification/in the URL, subcategory pages should understand class/sub-class, item pages should seem as though class sub-class/item name.

#2 Optimize your SEO Title

It’s imperative to make a one of a kind and fascinating Title for web indexes and clients also. Here’s the key al your items will be advanced with SEO title. Likewise, there are some prescribed procedures that can be followed to enhance the best titles for eCommerce website brand in the Title – Brand optimization. There are certain factors many eCommerce SEO services providers suggest :

  • Use less than 60 characters
  • Use action words like “buy”, “online”
  • Use free shipping words in a title for eCommerce website, if possible
  • Use proper keywords placements. The title starts with the most important terms and ends with brands.

#3 Improve page load time

Most of the eCommerce sites’ average load time is 6 seconds whereas the best load time is around 2-3 seconds. Presently how might one diminish your eCommerce site load time? Well, there are certain aspects to take into account.

  • Reduce Redirects
  • Optimize images
  • Try to upload video from an external source
  • Minify HTTP requests
  • Minify Development resources like – HTML, CSS, JavaScript
  • Reduce or if possible deactivate extra plugins on your CMS
  • Enable browser caching

#4 Incorporate a blog into your website

Magento, on the contrary, makes it extremely easy when it comes to adding a blog page into your website. All required is to include a few augmentations and your blog will be fully operational in a matter of moments.

Composing a steady blog is an incredible method to persistently incorporate watchwords to improve your site positioning, just as to get the word out about your image and item. Additionally, remember to share your blog entries via web-based networking media and urge others to share and cooperate with them also. Moreover, take a stab at being inventive with your posts; each blog shouldn’t be composed of content.

You need to connect with your crowd and cause them to notice your site, where ideally they’ll be roused to investigate your items and inevitably make a buy.

#5 Come up with something valuable

Uniqueness is a must when we are talking about content. Have you ever come across the term duplicate content. It generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Some of the most examples of non-malicious duplicate content include:

  • Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
  • Store items are shown or linked via multiple distinct URLs
  • Printer-only versions of web pages

Certain points to consider include:

  • Noindex all pages which are not necessary to index
  • URL path should be clear
  • Proper redirection
  • Canonical Tags implementation
  • Frequently updated old content
  • Improve engagement to improve the ranking
  • Link related contents

#6 Structured Data is the key

Gone are the days when structured data was optional, today it has become a mere necessity for businesses. To succeed in any eCommerce SEO, you need to create a proper structure for data too. As a result, you get increased conversion optimization, CTR, improved SERP indirectly, reduced bounce rate, and increased user engagement.

Name, rating, currency, Shipping, price, color are some of the rich snippets used with eCommerce sites. After items have loads of data that clients need to assemble before purchasing.

#7 Mobile Friendly

Everything has gone versatile and with Google propelling Accelerated Mobile Pages (AMP) for eCommerce locales. The open-source system makes pages lighter and quicker. When you have made your shop portable neighborly, check whether your site is perfect with Google guidelines. Keep in mind, the up and coming Christmas season is the first after this significant declaration. Accordingly, it is ideal to act now as clients looking from cell phones will be demonstrated versatile neighborly outcomes. This can affect Mobile Conversion Rate.

#8 Guest Posting is Still Relevant

Another extraordinary method of making excellent backlinks and expanding applicable traffic. On the off chance that you need to manufacture expert in any specialty, visitor posting is an incredible device.

Presently how might you start with guest posting? Research significant, high power sites inside your industry. When you have the rundown, offer them a top-notch visitor post. You could likewise investigate co-composing an examination study, assembling an incredible infographic, etc. To kick things off, I suggest HARO (Help a Reporter Out) to discover press incredible chances.

That’s a Wrap!

It doesn’t really matter what kind of eCommerce store you are trying to set up. Make sure you think about what exactly you need to do to optimize your store for SEO for maximum success.

More about Author

Henrik Adams is an eCommerce Industry Analyst, who worked with one of the leading Magento Marketing Service Provider – Sparsh Technologies. He likes to write about eCommerce development, web development, marketing, sales, and more about current trends.

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