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A Quick Guide to Reaching More Customers via Collaborations


Collaboration can help businesses expand, reach new customers, and keep the existing ones in many ways. Firstly, customer service means that service agents can be much more effective in handling support tickets if they work together. But collaboration can also extend to working together with other brands and even your customers. For example, it’s a great way to get around a tight marketing budget: instead of hiring an advertising agency, you can partner up with them. The opportunities are endless. So get ready to join forces with other passionate professionals and make 2021 the best year for your company. Here are the top ways how you can make it happen:

Reaching More Customers via Collaborations

Whether you run a blog or have a YouTube channel for your products, affiliate marketing is a great way to earn extra revenue and reach new people. If you’ve got a decent number of followers, most companies will be thrilled if you’d promote their products in your content. They’ll pay you for it handsomely, but don’t hesitate to ask something even better: a collaboration. You feature their name, and they’ll do the same for you. It’s a win-win situation that enables both companies to tap into new audiences.

So which companies should you approach? It all depends on your target audience and what they might like. However, some sites are universally popular among all types of people. For example, online free money no deposit casino. It attracts fans of gambling, gaming, and anyone who might enjoy winning some money (and that’s pretty much everyone). So featuring a casino site in your content might get you new followers who wouldn’t usually consume your content.

2. Collaborating With Your Customers

Customer collaboration is all about gathering feedback from your clients and using it to make your products and services better. The feedback also gives you information about what to improve in the overall customer experience. And here’s the best part: when people feel that their voices get heard and their opinions cherished, they’ll develop loyal and long relationships with your brand. Which business wouldn’t want that? 

So how do you collect the feedback? One way is to send out emails with typical customer service questions like “how would you rate your satisfaction with our brand?” or “What are the three things we could do better?” Another way is to talk to your customers directly via social media. You can ask questions in your Facebook groups or encourage people to leave their opinions as comments on Instagram. We’ll promise you, the answers might be a bit too direct, but they’ll help you get to the bottom of what you need to do to boost your sales. 

3. Collaboration in Customer Service

Your customer service chases to solve hundreds of tickets every day. And that’s okay. In 2021, everyone needs to keep on their toes to keep the existing customers. But to make sure every ticket gets handled in a way that makes the customers happy, you need to introduce some collaboration to your service staff. The cool thing is that when everybody joins forces, the quality of the answers raises immediately. Each rep has specific areas of expertise, and the most knowledgeable person can provide a satisfying answer to a query.

Collaboration in Customer Service

But how is it possible to work like that? Wouldn’t it get too messy if all the reps hang on one phone call? The solution is customer service software (Slab, Jira, Slack). It gives you the channels and solutions that enable everyone to communicate seamlessly. You can create groups, share calendars, set up ticket queues, initiate an internal chat, and much more. Plus, the software enables your customers to contact you via different channels. Customer service at DoorDash (online food ordering) answers requests on phone, email, and even on Twitter. How convenient is that!    

4. Collaborating to Save Money

Collaboration is a great way to cut down on your expenses. For example, if you’ve got a small business, your marketing budget is likely pretty tight. But here’s a solution: reach out to a marketing agency and ask for a discount for their services. In return, you’ll promote their excellent work on your website and video content. The marketing agency will probably find many of their new clients from your audience that way.

5. Collaborating With Other Brands on Social Media Giveaways

Social media giveaways are a great way to gain exposure on Facebook or Instagram. And get this: big brands are often willing to collaborate on the giveaways with smaller companies. They’ll take your product and set it as a prize at a competition. They can engage their audience that way, and you’ll get your products to new hands. If the brand has many followers, be ready for your customer service manager to request more staff as the number of support tickets may grow overnight.

Collaborating With Other Brands on Social Media Giveaways


The best customer service examples are where customers get a quick answer that helps them solve the problem immediately. Collaboration makes answers like these possible. Plus, a collaborative mindset lets you establish relationships with other brands and your customers. And that leads directly to more revenue for all the involved businesses. So start joining forces with others today. Your business deserves it.

What are your customer service goals for 2021? Please share them in the comments section.

Author’s bio:

Jeremy Ambrose started his own small business on the Internet a few years ago. After many failures and difficulties passed, he decided that he wanted to share his experience and knowledge with other people.


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