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What Is Modern Logo Design? 7 Trends With Examples


Following the latest logo design trends is essential for graphic designers, but it can be not easy if you don’t know what to look for.

Many trends have emerged over the years. Staying on top of the latest trends can help your logo stand out. It’s best to keep your logo timeless, but there’s nothing wrong with following design trends as long as they fit your brand values. However, some basics should be prioritized, such as consistent brand colors and delicate font.

Understanding current trends in custom logo design can help businesses traverse current trends. Whether you’re a business owner, logo designer, or just a snooping design spectator, this blog post covers everything you need to know about modern logo design and its trends.

So, first, let’s start with what modern logo design is.

What Is Modern Logo Design?

Before we dive into modern logo design, let’s first know the meaning of the term “modern.” It is a popular misconception to think that modernity is only about the present time and happenings. But the modern era began with the Age of Enlightenment and the 18th century and continues to this day.

The modern world as we know it started with the Industrial Revolution and many developments in industrial technology. Today, a modern logo design is one that keeps an eye on the rules that outline it as “modern” or even innovative.

Features of modern logo designs like personalized embossed stationery are the following: 

  • They are remembered.
  • Use modern typography.
  • Enjoy a stylish and clean look using recognizable symbols.
  • They contain simple forms.
  • Use an exciting color palette. Available in 2-3 colors.
  • It contains clean and elegant lines.
  • They are versatile and easily expandable.
  • Look professional.
  • Submit the correct information and simply tell your brand story.

Even though there is no surefire way to create a great modern logo design that will pass over the years, some brands have managed to create custom logo designs that are unforgettable and visible from afar.

7 Modern Logo Design Trends With Examples

To be successful in the industry, you need to remember, not just see. Logo design can be the smallest element that gives people an idea of ​​what your business is all about. So without being delayed, here are the modern logo design trends of 2023.


Gradients are absolutely a trend that has been around since last year. Gradient colors are great for creating contrast between brand colors and logo items. Gradients aren’t for every brand, but this modern logo design trend will continue strong in 2023.

Hand-drawn Elements

People-friendly logo elements like squiggles and graffiti will make a comeback in 2023. The motive power behind this trend is brand identity. Fit in these distinctive elements into your custom logo design is a great way to convey your brand’s voice, personality, and why it exists in the industry. Entirely imperfect shapes, cartoons, and Illustrations are expected to appear in many fields by 2023.

Overlapping Shapes

2022 is all about simple geometric shapes, but in keeping with this year’s general trend of simplification, overlapping shapes will be a modern logo design trend in 2023. Adding layers to your logo design is a simple and practical way to improve the charm of your logo design without filling or obscuring your design. Logos designed and developed in 2023 show more overlapping shapes, typography, and design elements.


Minimalism is one of the most popular concepts in logo design today, helping companies stick to a minimalistic design philosophy yet highly engaging and stimulating. It’s thought-provoking how they get a holistic view of a business and how clients can benefit from its products and services. Together, businesses can position themselves in the minds of their customers in a recognizable way.

Abstract Design

An abstract logo is an artistic version of your brand identity. The logo design uses abstract symbols as metaphors to convey the brand’s mission and reveal its heritage and personality. Abstract designs allow greater self-determination for exploration and carrying out tests, and designs are often open to user interpretation.

White Space

The state-of-the-art use of negatives and white space streamlines and accentuates the message of the logo. It’s a growing trend in graphic design. Negative or empty space brings visual interest to the complete design. In such a situation, it is used as beauty. If you like minimalist design, this is the one for you.

Optical Illusion

Such signs deceive the human mind. The image is one-sided to break standpoint. It’s a great way to create a really innovative and modern logo design, but it’s a feat that requires artistic skill and a good understanding of perspective to achieve the right visual illusion. Working on dimensional spaces matters a lot in this trend.

Some Examples For Modern Logo Design

It’s always good to take inspiration from other brands when creating a custom logo design. Look carefully at commonalities and fine points. For example, the logos used by PremierLeague and Heineken are two great examples of abstract design.

You may have heard the brand name Uber, using the typical minimalist logo, and Google does the same.

An excellent example of how to use white spaces correctly is FedEx. This brand cleverly combined the last two letters to create an arrow. For example, vintage-inspired logos can be seen on wine bottles.

Then there’s Tide, a company with a simple geometric logo. MasterCard is a perfect example of using overlapping shapes.

The Edge Board logo was created using an optical illusion.

When it comes to creating a handwritten logo, we can only bet on the famous giant Coca-Cola. The main element of logos, such as Rolls-Royce and Ray-Ban, are fragile lines.

Gradient designs have been successfully used in logos used by Mozilla Firefox, iTunes, Messenger, Instagram, and Asana. The researchers found a middle ground between the “deconstruction” of letters and clarity.

Lastly, the logos used by Sony Ericsson, Audi, and AT&T are masterpieces of visual confusion.

I am a coffee lover, marketer, tech geek, movie enthusiast, and blogger. Totally in love with animals, swimming, music, books, gadgets, and writing about technology. Email: Website: Facebook: Linkedin: Twitter:


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