Getting confused about where to do promotions of your products and services? Don’t know how to attract users towards your product and services? Here is the solution to all this vast problem that is DIGITAL MARKETING.
Digital Marketing makes use of an online platform for the promotion of products and services. They target users of all kinds of smart devices like laptops, tablets, smart phones, computers.
So to stand out from others and beat your competitors go for various digital marketing techniques which will help in the branding of your products and services are:
Table of Contents
First of all for the promotion of products and services through an online platform you should have a website .The website act as the first impression for your businesses. Your website should design in such a way that it engages people with your visuals, infographics, photos, text and videos.
Also, a mobile-friendly website should be created to make sure your website visitors experience easy navigation. Your visitors came to your site to meet a specific need and they want it to be met right away so it should be according to users’ needs.
SEARCH ENGINE OPTIMIZATION(SEO):
Site Optimization for relevant keywords is an important aspect of promoting your business online. SEO is a technique which helps in reaching potential customers and also help them to find your business and ultimately, your product.
SEO can be described as a strategy of the ranking website on the search engine result page in organic and unpaid ways. It helps in increasing the visibility and ranking of the website in search engine pages.
Doing SEO in the right way, then your website is likely to rank on the first search engine results page (SERP). And also it is known to everybody that users usually scan and visit the first couple of pages only. 98% Of users didn’t view other pages they try to find their answers on the first page only.
But it’s ultimately about your target audience and making them aware of your product. If your search engine optimization strategy help to get through your customers product and more importantly, purchase it, then it’s all worth it.
Content marketing act as one of the most important pillar in promotion of a products. So, firstly, let’s talk about what is content marketing?
Content marketing is a strategic marketing approach focused on writing and publishing out valuable, relevant, and accurate content to attract and increase brand awareness
As much as 70% of consumers learn and get information about products through the content medium. While writing content does audience research, go through buyer persona to help you in getting to know about users. Considering Buyer persona will help you know what kind of content will be attractive and engaging to your customers.
Also design keyword-oriented and keyword-centric content for websites that will add value and also helps people in some way, shape or resolve their query.
Some of the types of content that you can fabricate and use to enhance your digital marketing campaign:
- Blogs: Blog is one of the most popular types of content marketing for small businesses. And fo Blogs are also considered to be the best ways to improve SEO and drive more organic traffic to your site from the search engines. It is a shareable type of content.
- E-books: Ebooks are electronic books available in digital form. These books can be easily downloaded from the internet and are present in different forms like pdf, word, text. It can be read on phones, laptops, tablets, computers.
- Videos: Video isn’t always associated with “content marketing,” but it should be. It’s is dynamic, it’s engaging, and more users are watching the video than reading text so we need to include it in our content marketing strategy.
- Images & Infographics: Infographics allow you to pack a ton of information into one image in a way that is visually interesting and easily digestible.
- Presentations: The body of a presentation must be presented in a logical order that is easy for the audience to follow and natural to your topic.
- Webinars: Webinar is a word which is a combination of two words web and seminar. Webinar are an important yet underrated content marketing tactic. They help you in doing one to many communication through online platform.
Email marketing is something that every business owner should be engaged in, as you connect with customers within their mailboxes. Email Marketing is considered one of the most simplest and effective methods of digital marketing.
Email marketing is the act of sending a commercial message, typically to a group of people at the same time. They play a key role to maintain relationships with potential customers, also keep current customers informed and updated about your services and products , offer coupons to encourage customer loyalty, and more. Email marketing messages have resulted in a large number of consumers making a purchase.
Through email marketing you can reach out to customers in many ways. Besides creating newsletter campaigns, sending e-books, you can send them confirmation emails, thank-you emails, and email notifications about new product updates. If you promote a local business, event invitations are also an excellent way to engage the local audience.
SOCIAL MEDIA MARKETING:
In today’s century social media is becoming the need of everyone. Social media users are growing day by day and are already at 3.47 billion according to recent data. Social media is not just a marketing channel but also a way for people to communicate and get in touch with their friends and family, also know the latest and trending news.
There are various social media platforms you can choose, such as Facebook , Twitter, Linkedin, Instagram, YouTube and many others. You need to choose the platform that is best to target according to your product and services.
If we have a new product or service than the one thing we can do is create a post about it. The highlight of the features of your new product, make people curious and excited about your products and services. Sharing quality and rich content on social media sites is an effective way to engage viewers and make them aware of your products and services.
You can use various social media contests tactics like, polls and giveaways to make healthy interaction between you and your followers. This is a fun and easy way to engage with the audience and eventually, gain more fans in the process.
While talking about the branding of products and services Google Ads is another mostly used digital marketing technique . Google Ads makes it easy to connect with billions of people at the moment they’re looking for, where to go, what to do and what to buy.
Also it is well known to everyone that ads are more appealing and convincing than content. Google Ads is a type of technique in which the advertiser pays the ad publisher each time an action is done on the ads. This depends on the biding of the ads.
Google Ads is measurable , trackable with its data and metrics also it helps in re-targeting customers. Also, Google Ads is now days the most preferable digital marketing techniques because it is faster method than SEO as you can start getting impressions and clicks right away.
As we all are aware of the fact that about billions of people all over the globe use social media, and half of them use Facebook. Social media is an amazing way to increase exposure and traffic for your products and services, create loyal customers, gain the trust of users and generate leads and sales.
In Facebook ads we can also locate and target our customers by demographics, age, gender, interests, location, behavior, and connections. It also can do life-event targeting and also get to know the recent purchase behavior of users, that will prove beneficial in product and services promotion. Facebook Ads will bring new traffic to your website with your efforts and efficient work.
When setting up your Facebook ads campaign there are certain important things to keep in mind.
The first one is to set clear goals for your campaign by thinking of the reasons why you’re creating the ad. Secondly is to clearly define what your objectives are. A team of experts and experienced digital marketers can help with all of the strategic planning and setting up a Facebook ad campaign.