As an electrical contractor, you want your electrical business to be as successful and lucrative as possible—and that means leveraging different strategies to connect with potential customers, get the word out about your company, and drive business growth.
Let’s take a look at a few actionable tips you can take to increase your exposure, build your customer base, and grow your electrical contracting business:
Develop your marketing plan
It doesn’t matter if you’re in start-up mode and trying to get a new business off the ground or looking for ways to expand a well-established electrical contractor business—if you want your marketing to be effective, you need a plan.
Marketing plans will vary from business to business, but every plan should include:
- Your marketing goals
- Your marketing budget
- Any necessary marketing tools or materials you’ll need to implement your marketing strategy (for example, a social media management tool)
Like the old saying goes, failing to plan is planning to fail—so make sure you invest the time in planning your marketing strategy.
Focus on your digital presence
Having a strong digital presence is a must when building your electrical contracting business. There are a few different areas you want to focus on when building your digital presence:
- Website. Your website is often a potential customer’s first experience of your business and your brand—and you only get to make a first impression once. Make sure your website is professional, well-designed, and clearly outlines your electrical services.
- SEO. You want your website to look professional—but you also want it to drive growth. Search engine optimization (SEO) helps your website become more visible in search engines like Google or Bing—and makes it easier for new clients to find and hire you.
- Social media. Building a presence on relevant social media platforms can be a great way to connect with potential customers, have relevant conversations, build trust, and ultimately drive new business.
- Online advertising. Online advertising allows you to target your ideal customers and send extremely targeted messaging at key times during the sales cycle.
- Reviews. Ask your existing customers to leave positive reviews on sites like Yelp and Google Reviews; that way, they immediately know you have a reputation for doing high quality work—which will make them more likely to reach out and hire you.
Leverage existing customers for referrals
Tap into your existing customer base.
Word of mouth marketing can be one of the most effective ways to find new clients and grow your business. Because the potential customer was recommended to your business by someone they know, there is already a baseline of trust—which makes it easier for you to convert them from “potential customer” to “paying customer.”
Bottom line? People feel more comfortable doing business with a new company or service provider if they hear about it from someone they trust—so ask your existing clients to help spread the word.
Partner with other local businesses to increase your exposure and expand your customer base
If you want to grow your electrical contracting business, you need to get in front of as many potential customers as possible.
Look for other businesses in your area that do another type of work that your potential customers might need—and see if you can join forces to increase the exposure for both of your businesses.
For example, as an electrical contractor, you would want to partner with other businesses in the home services category (like plumbers, home improvement retailers, or landscape architects). Ways include:
- Leaving flyers or business cards in their retail space
- Offering an exclusive discount to their customers
- Cross-referring business
Bottom line? Partnering with similar businesses in your area can help you get your foot in the door with their customers.
Go and grow your electrical contracting business
Knowing how to find new customers, expand your reach, and drive revenue can be challenging. But with these tips, you have everything you need to effectively market and grow your electrical contracting business—and take your company to the next level in the process.
This article was contributed by Deanna deBara and originally posted on Hourly.io