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Reverb Networks announces Self-Optimizing Network installation in North America


Reverb Networks Centralized Self-Optimizing Network (SON) system being used to help optimize a city of 1 million people at North American Tier 1 mobile network

Sterling, VA, 22 July 2014

Reverb Networks today announced a live installation of their centralized self-optimizing network (SON) product InteliSON within a major market of a Tier 1 North American mobile service provider.

Reverb Networks self-optimizing network system will provide city-wide, real-time, dynamic optimization of network quality parameters, ensuring enhanced data rates and fewer dropped calls for network subscribers.

“It’s really pleasing to see large-scale live installations of our self-optimizing network products in one of North America’s largest cities,” said Zoran Kehler, CEO of Reverb Networks. “Reverb Networks is an independent SON company, with a very deep self-optimizing network patent portfolio, and over a decade of live experience with real world customer experience issues.”

“We expect to see our installed base grow rapidly in the coming months as customers begin to understand the difference between Reverb Networks fully automatic self-optimizing network systems, and those designed to depend on expensive services projects,” he continued. “Reverb Networks’ self-optimizing network solution is a software system that provides exceptional ROI, rather than an ongoing drain on network engineering budgets.”

Reverb Networks provides centralized self-optimizing network systems that offer fully automatic network optimization, without any need for manual intervention or expensive services projects. Reverb Networks SON systems offer complete flexibility over optimization clustering and objectives, and are also fully dynamic, allowing live updates to optimization goals in real time. More information can be found at  

“One of the many unique aspects of our offer is that we see the whole self-optimizing network ecosystem from our SON management console, SON Director, rather than just a single fragment. That means we can help operators to coordinate their activities across multiple SON levels and functions in an holistic manner,” said Kehler.

While ready-to-serve in the centralized self-optimizing network market today, Reverb Networks SON systems also provide a bridge to the ultimate goal of extending self-optimizing network capabilities to the network edge.

“We hold a lot of unique IPR that will allow SON to deliver very strong results when extended to the network edge,” continued Kehler. “As the benefits of self-optimizing networks become fully apparent, we will be the first the offer that extension, allowing bespoke customer experience management for each individual customer.”

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