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Important Instagram Statistics For Marketer 2021


Imageries, either photos or videos, always travel faster than any other content across social media. That is the sole reason why the social platform Instagram is such a great hit. Knowing the demographics behind this platform is always beneficial and recommended by a digital marketing agency. Digital marketers would always vouch for this platform as a great digital marketing platform to grow any brand. A recent survey states that Instagram has more than 1 billion monthly active users (MAUs) worldwide.

Instagram demographics are an excellent way to know the audiences. A good media buying agency would prefer to go through the Instagram demographics insights to design an informed marketing strategy. They help you to compare your brand’s current audiences with the audiences you want to reach. The exposure might be through Instagram ads or organic marketing.

Location, gender, interests, and other factors influencing the Instagram demographics help any brand produce much more focused content and for the right targeted audience concerning the current age. Any digital marketing agency would use this opportunity to design more full ads and other strategies to target and retarget the audiences.

General Instagram demographics

A. According to SEMrush, 1.2 billion unique visitors were active in the month of October 2020.

B. As of 2019, 500 billion accounts visit Instagram stories every day.

C. 16 billion potential audiences reached for Instagram advertisers in 2020.

D. As of the statistic of 2018, 90 million people tap on Instagram product tags per month.

E. As of 2019, 9 out 0f 10 Instagram users follow an account related to business.

F. 54 billion daily active social media users use Facebook’s family of apps where official Instagram stats appear.

G. The average revenue generated by each user is $25.57 for Facebook’s family of apps of 2019.

H. 3% of margin error is permitted in its Family metrics as of 2020.

Instagram age demographics

A. The age group between 25 and 34 holds the most extensive advertising Instagram audiences.

B. 18 to 24 age groups lead as the second-largest audience.

C. One-third of Instagram users come from the 25 to 34 age group.

D. In the above age groups, men outnumber women with significantly less margin. However, in the age group of 35 and above, women outnumber men. 51% of the users are women across the world.

E. Thus the chances of using the social network several times a day increase with decreasing age number. The younger the user is the more likely is his increased frequency of social media log-ins. American teenagers prefer Instagram over other social media platforms, with significance.

Instagram location demographics

A. The USA hosts the maximum number of Instagram users worldwide. One hundred forty million users were recorded in October 2020.

B. Apart from the USA, the number of users from these countries are –

C. 120million in India, 95 million in Brazil, 78 million in Indonesia, and 54 million in Russia.

D. India has seen a 20% growth in the ad audience’s size between October 2019 and 2020.

Instagram gender demographics

A. Females lead in the position of Instagram ad audience, where 51% of the audiences are females, and 49% are males.

B. In the USA, 43% of women are on Instagram in comparison with 31% of men, according to PEW Research.

C. 2019 PEW Research says that 62% of the new users in the USA are women.

D. In India, men lead the way with 72.5% of male Instagram users than 27.5% of female users.

Instagram interests demographics


A. Facebook’s family of apps is the top choice of online portals to discover destinations among American leisure travelers within the age group 18 to 34.

B. Instagram demographics record most activities with travel interests on Fridays between 9 am to 1 pm.

C. Sports –

D. The number of international sports athletes who are active on Instagram is 1.3 k.

E. 1 out of 3 people polled through Facebook uses Facebook and Instagram to track international sports events, with 25% being women.

F. The most followed athlete on Instagram is Christiano Ronaldo, and with 252 million followers, his account is the second most followed account.


A. Ariana Grande, Selena Gomez, Beyonce, and Justin Bieber are four musicians who rank in the top ten most followed accounts.

B. Almost half of the top 50 most-followed accounts belong to the musicians.

C. To stay on top of artist news, 70% of Canadian and 67% of American music enthusiasts follow their favorite artists on Facebook and Instagram.

D. While in the USA, 1 out of 4 weekly users watches Instagram stories on live music, the ratio increases to 1:3 in Canada.


It is recorded that 76% of Instagram users keep track of social events through this platform.


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