ItsOn Hires Jose Lorenzo as SVP of Sales for EMEA, APAC


Veteran sales/operations leader from global telecoms industry bolsters executive team

REDWOOD CITY, Calif – May 13, 2014 – ItsOn, Inc., the leader in Mobile Smart Services™, today announced the appointment of José Lorenzo as its new senior vice president of sales for the EMEA and Asia Pacific regions. Lorenzo is a dynamic global telecommunications industry sales and operations executive with over 20 years of experience.

In his new position, Lorenzo will support ItsOn’s cloud-based service platform that radically enhances mobile operator capabilities. The ItsOn platform enables operators to deliver highly differentiated services and a new user model that promises to reduce customer churn and drive increased loyalty – all while simplifying operators’ business processes and allowing them to deploy new services faster. Furthermore, because it provides the opportunity for highly personalized consumer service, the ItsOn value proposition can help operators increase revenue while they save money by moving to the cloud.

“José brings unparalleled mobile operator experience to ItsOn at a time when interest and demand from operators in Europe and Asia is on the upswing,” said Greg Raleigh, ItsOn’s founder, CEO and Chairman. “José’s expertise is in achieving high tech company growth by helping mobile operators to adopt technology that improves their business. Adding Jose to the ItsOn Executive Team further strengthens our ability to best serve mobile operators as they transition to virtualized delivery of essential and more modern services.”

Based in Madrid, Lorenzo brings to his new role at ItsOn two decades of experience in sales, marketing, business strategy and general management. Throughout his career in sales and operations, he has overseen new technology deployments for large mobile operators. He has also demonstrated a track record for building international teams in the telecom, Internet communications and IT sectors.

Lorenzo graduated with honors from the Polytechnic University of Madrid, receiving a master’s degree in Computer Science. His career includes work for companies such as Openwave Systems, Aepona, Alcatel, Vertel Corporation, HP and Telefonica, where he delivered growth in various economic environments and geographies that included Europe, the Middle East and Latin America.

About ItsOn
ItsOn was formed by world-leading pioneers in the wireless field to fundamentally change how mobile services are delivered and consumed. ItsOn began leading the Smart Services™ revolution five years ago. The company launched its services platform for mobile operators in the U.S. and globally last year. ItsOn has secured $12.5 million in Series C funding led by Tenaya Capital, with additional investment by Andreessen Horowitz. Previous ItsOn investors include Vodafone Ventures, Verizon Investments, SV Angel and an investor group led by Jim Davidson. The company is privately held and headquartered in Redwood City. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter.

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