Gated content is a strategy used by many B2B companies to give away good and meaningful content to get some good leads in exchange. Gated content cannot be directly accessed and one can get it after exchanging some important information. 80% of B2B marketing Read more…
Tag Archives: B2B Lead Generation
A lot of B2B marketers are frustrated because they have the world’s most difficult jobs; finding leads that will be useful and not swirling in a storm of misinformation, and mistakes. You’ve got to have a process for converting the leads to see ROI Read more…
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