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VDC Research Recognizes Scandit’s Revolutionary Approach To Software-Based Scanning In Retail

San Francisco, November 6, 2014. Scandit (, a developer of the leading software-based barcode scanning and data capture platform for smartphones, tablets and wearable computing devices, has received market recognition from industry analyst firm VDC Research for its revolutionary approach to Automatic Identification and Data Capture (AIDC) in retail. VDC provides commentary on the BYOD trend in enterprises and its impact on the barcode scanner market highlighting Scandit’s newMobile App Suite for Retail, an integrated suite of mobile apps that enhances the consumer shopping experience and retail operations, providing fully customizable, cross-platform mobile applications for retail employees and customers.

 In the recent blog article entitled, “Barcode Scanning – Now More About Software Than Ever Before,” Richa Gupta, Senior Analyst at VDC Research Group, writes; “Using a device’s built-in camera Scandit’s software platform allows for camera-based barcode scanning at any angle and with high read rates.” In addition, she explains, “Their software platform also provides features such as cloud services and the ability to easily perform software updates and maintenance.”

 The blog post outlines high-profile clients already utilizing Scandit’s barcode scanner platform for a variety of retail use cases, such as Ahold, Homeplus (Tesco), and Saks Fifth Avenue, and details the customizable applications available as part of the new suite, including application templates for Mobile Shopping (mShopping), Self-Checkout, Shopping List, Clienteling, Procurement, and Mobile Point of Sale (mPOS). Gupta adds, “Each of these templates currently contains a combination of several modules: Product Data Cache, List Management, User Management, Barcode Scanner, Analytics, Push Notifications, Sharing, and Payment… In the world of retail, mobile-assisted shopping and mobile self-scanning are becoming very popular trends. Scandit’s platform allows customers shopping at brick-and-mortar retail locations to use their own personal devices to scan items while they shop, thereby saving time and also cutting costs for the retailer.”

 Samuel Mueller, CEO of Scandit, says; “We believe that our Mobile App Suite for Retail marks a sea change in the way that retailers and consumers can embrace and leverage mobile commerce to enhance the shopping experience by leveraging BYOD software-based scanning applications based on advanced AIDC functionality. The feedback of industry analysts, such as VDC Research, in recognizing the trends in mobile shopping that we are helping to lead, and the disruptive nature of our technology to the continued use of expensive dedicated scanning devices, will help us gain wider industry awareness and adoption of these new mobile technologies.”

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