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Top findings: The majority of consumers express a preference for influencers who create authentic, engaging content 90% of marketers say proving authenticity is critical to the future of influencer marketing 85% of marketers say engagement data is the biggest metric of success for influencer Read more…


[LONDON – 13th November 2018] Qubit, a leader in marketing personalization technology, today announced the availability of three new solutions designed for beauty, fashion and luxury retailers. Each package includes Qubit’s proprietary personalization platform along with specific personalization use cases that are designed to drive engagement, repeat Read more…


Alresford-based company awarded two-star accreditation by Best Companies Alresford, UK, November 13, 2018 – CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places Read more…


State of Customer Experience 2018 survey uncovers leaders, laggards and lessons in global CX London, UK and New York, NY and Oslo, Norway: 13 November 2018: There are five key habits that successful CX professionals have in common, according to the newly published State of Read more…


Conversation Analyzer identified as most innovative technology in customer excellence category LONDON, 13 November, 2018 – NewVoiceMedia, a Vonage Company (NYSE:VG) and a leading global provider of cloud contact centre and inside sales solutions, has been named winner of the Ventana Research 2018 Digital Innovation Award Read more…


BERLIN, GERMANY – November 8, 2018: In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of Read more…


Finalists include: Barclays, Clarins, E.ON, ODEON, Oracle, Nissan, Santander, Superdrug, Visa, Unicef Winners will be announced at a ceremony at Twickenham Stadium on January 24, 2019 Tables are on sale now Learn from finalists at the Employee Engagement Conference in London – April 16, Read more…


Highly successful Customer Experience programme drives long-term culture change and ROI New York, NY, London, UK and Oslo, Norway: November 7th, 2018: Leading international health insurer Bupa Global has strengthened its relationship with Confirmit to use the company’s solutions to run its highly successful Read more…


Skincare brand see personalization drive 7.02% uplift in RPV with just one experience [LONDON – 7 NOVEMBER 2018] – Elemis, the number one luxury British skincare brand, have renewed their partnership with Qubit and continue to make the customer experience through personalization a top priority for future growth. Read more…


The success of Nosto’s AI-powered personalisation solution for leading golf apparel retailer Function18.com has been recognised at the 2018 Direct Commerce Innovator Awards, winning in the category for best CRM, Data, Targeting & Personalisation at the prestigious awards. Thanks to Nosto, Function18, which sells golf clothing from top Read more…


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