Guest Post | Advt | Query:

New Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales

Black Friday and Cyber Monday 2018 were 36% Bigger for Online Fashion Retail than 2017 New Nosto Research Reveals

Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year.

Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of sales revenue in 2017) on the two holiday shopping days. Conversion rates are also up on mobile phones from 1.98% last year to 2.28% in 2018.

“For a few years now, most ecommerce businesses have been heavily focused on improving the mobile experience. And our early holiday season data suggests that in fashion it’s paying off: the proportion of consumers who are now willing to both research and buy fashion on their phones is on the rise – and the revenue gap between mobile and desktop is widening,” said Jim Lofgren CEO of Nosto whose fashion retail customers include Gymshark, Agent Provocateur, Aquascutum, and Woodhouse clothing.

Fashion Retail Performance by Device – Black Friday and Cyber Monday 2018 (Nosto)


Sales Revenue

Conversion rate

















Lofgren notes however that there’s still work to do as the conversion rate is still significantly lower on phones than on desktops.

“There’s still a lingering suggestion that some consumers are more likely to make their fashion purchases on a bigger screen than on a mobile. That’s going to change as new innovations including the increasing use of AI and the greater availability of personalisation on native mobile apps helps to make the mobile user journey even better and easier – and as people naturally become more accustomed to buying clothes on their phones.”

Nosto’s data reveals that in 2018 Black Friday attracted around 13% more traffic and generated 29% more sales than Cyber Monday for fashion retailers in the study. And overall the sales revenue within the fashion sector on the two seasonal shopping days was up 36% in 2018 compared to 2017.

Quirky facts from the study: Which Nosto-powered product recommendations did shoppers click on most?

  • In the United Kingdom… Men’s military-style winter jackets were checked out most
  • In France… Unisex winter parkas were the priority for shoppers
  • In the United States… The women’s undergarment category saw the most action, with a buttocks lifter among the most clicked products recommended

To view the full data and see more insights and an infographic from Nosto’s analysis visit the company blog:

About the data
Nosto’s findings are based on an analysis of 25 million visitors spanning an estimated 350 online stores across the fashion

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Twitter @TechRecur

…… ……. … …

……… …. …….



For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...


There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.


Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time


The Best Website Agen Poker Resmi Terpercaya come join
Do you need edmonton phone systems service ? Call complete communications today!

……… ……… .

High-tech solutions for easy start-up of your IPTV/OTT-business