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CleverTouch launches marketing technology solution and becomes a Marketo Accelerate partner

Created by CleverTouch DevLab, Momentum revolutionises the email creation process for regional and central marketers using Marketo®

Alresford, UK – 27 March 2018 – Today, CleverTouch, one of Europe’s leading Marketing Automation consultancy and service provider, announced their latest product offering, Momentum – a marketing technology platform that revolutionizes the email creation process in Marketo Engagement Platform® – has become a Marketo Accelerate partner.

Momentum’s mission is to make email creation easy for the entire marketing department but still provide quality and control for the central marketing teams who launch campaigns. Its groundbreaking technology enables rapid Marketo adoption by reducing time spent on the cross-team liaison, email creation and approving process by up to 8 times.

Adam Sharp, co-founder at CleverTouch commented, “An increasing number of large enterprises are using Marketo as an integral part of their digital and email strategy. Momentum is designed to make the email build process as easy, efficient, and effective as possible. By reducing email build time, Momentum’s technology allows marketers to focus on their core marketing strategy instead.”

“We are delighted to welcome CleverTouch Momentum to the Marketo Accelerate partner program,” said Shai Alfandary, vice president, global head of ISVs & LaunchPoint® ecosystem, Marketo. “CleverTouch has been a long-time consultancy partner and we’re thrilled that they have launched Momentum to help drive the adoption and usage of Marketo within our largest customers.”

Momentum manages a streamlined development request process, where all email build requests are received through a single system and format. Marketers can build their own emails with minimal training and zero HTML knowledge, freeing Marketo specialists to develop new campaigns and strategic initiatives and not build emails on behalf of regional marketers.

Momentum’s powerful email editor allows users to easily create fully responsive emails that are aligned with the brand’s messaging and colour palette. Each template is context aware, and the email editor is customisable to each organisation and brand.

To prevent mistakes, assets are approved systematically by central Marketo specialists. Approved emails are automatically published into Marketo, improving efficiencies. The amends process is also simplified significantly, as users can highlight amends directly on the email itself with a fully integrated commentary system for cross-team collaboration. To accelerate the sign-off process between field marketers and central Marketing Automation specialists, instant notifications are sent when new messages are posted.

Momentum’s purpose is to help rid marketers of an extensive email creation process and ensure that marketing teams see a significant increase in their Marketo adoption and usage. It is available now and you can register for a demo here

About CleverTouch

CleverTouch Marketing is one of Europe’s leading Marketing Automation consulting and service providers. Created by marketers with Marketing Automation in mind, its mission is to help clients optimise their investment in marketing technology through change management, organisational re-thinking, marketing insight and technical capabilities. It currently serves over 400 clients across multiple verticals including technology, business, media and financial services.

For further information, please contact:
Matt Cheeseman, CleverTouch Marketing
+44 (0)1962 677000

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