Yammer, Inc.Used For Private Communication Within Organizations
By- E. Jyoti Kumar Singha.(Sr. Research Analyst – ICT/IT/ Healthcare)
Yammer, Inc. is an enterprise social network service that was launched in September 2008. Unlike Twitter, which is used for broadcasting messages to the public, Yammer is used for private communication within organizations or between organizational members and pre-designatedgroups, making it an example of enterprise social software.
Yammer originally launched as an enterprise microblogging service and has evolved to become a full-fledged enterprise social network.
According to the company, users bY March 2012 include 99designs,Aequor Information Technologies, Axios Systems, Barclaycard, Cisco, Molson Coors, Diageo, Groupon, AAA, Cargill, Valtech, AMD, Aricent Group, Intuit, the BBC, Capgemini, Deloitte, Digital Australia, Essex County Council, Flippa, Fox International Channels, Logica, LG Electronics, Mabe_Mexico, Nationwide, Rakuten, Schindler Elevators, SSE plc, SitePoint, Starcom MediaVest Group, ServiceMaster, Suncorp, SunGard, Telefonica, Honeywell,
National Oilwell Varco Palo Alto Software BP Oil NZ and
Telecom New Zealand.