Walkbase Launches IoT Platform For Retail on IBM’s THINK Marketing


Helsinki September, 26, 2016 – Walkbase today announced the availability of Walkbase IoT Platform for Retail on IBM’s THINK Marketing, a site designed to deliver marketing news, thought leadership, education and SaaS solutions to marketers, developers and entrepreneurs. Starting today, companies can optimise, measure and personalise the in-store customer experience and move towards providing a connected customer journey.

With Walkbase IoT platform, retailers can gain rich insights on customer behaviour patterns and loyalty in brick and mortar stores, and use this data to measure marketing effectiveness and store performance. With the combined data sets of physical behaviour and online profiles, Walkbase is enabling true omnichannel analytics and marketing automation capabilities across all channels – the online and offline.

THINK Marketing is a new digital site for marketing professionals. THINK Marketing leverages IBM Watson cognitive computing capabilities to match marketing thought leadership and news, with learning and SaaS solutions from IBM and IBM Business Partners. Relying on Watson APIs such as Alchemy, Concept Insights and Conversation, Watson will ingest thousands of pieces of IBM and third-party content to conduct a semantic analysis and will recommend relevant content. The next step for Watson will be to learn the individual visitor’s interactions and deliver content recommendations unique (or personalized) to their business needs.

“We continue to see momentum with in-store analytics and personalised marketing in physical retail,” said Tuomas Wuoti, CEO of Walkbase. “Now as part of THINK Marketing we have the opportunity to share our industry expertise in these key areas and be part of a community dedicated to helping companies identify and address their most vital business needs.”

“We are excited to welcome Walkbase to THINK Marketing,” said Maria Winans, CMO, IBM Commerce. “Together we will not only inform and educate marketers, we will provide guidance as they look to chart their own business transformation.”

To learn more about Walkbase, visit THINK Marketing and IBM Marketplace now.

About Walkbase
Walkbase is the leading retail IoT platform providing customer behaviour analytics and marketing automation capabilities for brick and mortar retailers. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of customer behaviour understanding and personalisation to brick-and-mortar stores.

The platform analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores, engages customers with personalised marketing messages based on in-store customer behaviour, and links the online and offline customer journeys together.

The cloud-based Walkbase platform connects the physical store infrastructure with the digital application layer by gathering data from in-store Wi-Fi, Bluetooth, cameras, POS and combines it with CRM and marketing automation tools. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN) and London (UK).

For more information, visit: ibm.com/marketing and follow on Twitter at @IBMforMarketing or the hashtag #THINKMarketing

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

::::::::::::::::::::::::::::::::::6733:::::::::::::::::::::::::::::::::;;

:::::::::::::::::::::::::::::925:::::::::::::::::::::::::::::::

TRIO STEEL IS ONE OF THE MOST TRUSTED BRAND AND LEADING EXPORTER AND SUPPLIER OF CARBON STEEL, ALLOY STEEL & STAINLESS STEEL PIPES & PIPE FITTINGS MATERIAL. Triosteel is one of the leading Suppliers and Exporters of API 5L Pipe in Singapore. Triosteel also Exports to many countries like Indonesia, Iran, Saudi Arabia & many more. An API 5L pipe is manufactured by adhering to the specifications laid down by the International Organization for Standardization (ISO) 3183.

2780

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

2781

buy! buy! CHEAP! Telefonie VoIP CHEAP! buy! buy! CHEAP!

——————————————–

For the 2012 MLB period, we found an totals forecast Joao’s Renowned Over/Under João Zorro Gonçalves, Zcode Totals Pro, System of the time with progressions that have been successful over 98 98% ... We eventually perfected our over/under program ( Zcodesystemexclusive ), although it h-AS has brought years of investigation. Five Steps to Making a Winning MLB Method: 1. Execute appropriate cash management tools. 2. MLB rules that are comprehend. 3.Extensive testing back to make sure successful longterm results ...

——————————————–

There is always a challenge when you're dealing with the Foreign Exchange Market. That's just the nature of the beast. The best thing you can do is to learn about how the market operates as a whole so that you will be ready to meet these challenges. iq option penipu Never be misled by any profit gains in binary options. This is the number-one way traders end up losing their money and ultimately failing. Remember that the same things that make you laugh can make you cry in this market, and you can lose that $700.

——————————————–

Learning Polish has never been this fun and easy as with our podcasts Learn Polish with Polishpod101 Start today and become conversational in Polish in no time

——————————————–

The Best Website Agen Poker Resmi www.sakupoker.com Terpercaya come join

——————————————–

Do you need edmonton phone systems service ? Call complete communications today!

——————————————–

High-tech solutions for easy start-up of your IPTV/OTT-business

——————————————–

——————————————–

If you want to purchase not only one item, you have a chance to enjoy privileges. There is a sale’ tab on the site which offers a fantastic range of reduced counterfeit watches and accessories, such as sunglasses, cufflinks, watch straps and pens. Luxury Jewelry Replica At MCA.MN On Sale You get a 5% discount if you buy two pieces, this discount increases to 10% if you buy 4 pieces or more. There is free international shipping on all orders on this site. We also offer customers a free return anytime with a 100% money back guarantee.

——————————————–