Helsinki September, 26, 2016 – Walkbase today announced the availability of Walkbase IoT Platform for Retail on IBM’s THINK Marketing, a site designed to deliver marketing news, thought leadership, education and SaaS solutions to marketers, developers and entrepreneurs. Starting today, companies can optimise, measure and personalise the in-store customer experience and move towards providing a connected customer journey.
THINK Marketing is a new digital site for marketing professionals. THINK Marketing leverages IBM Watson cognitive computing capabilities to match marketing thought leadership and news, with learning and SaaS solutions from IBM and IBM Business Partners. Relying on Watson APIs such as Alchemy, Concept Insights and Conversation, Watson will ingest thousands of pieces of IBM and third-party content to conduct a semantic analysis and will recommend relevant content. The next step for Watson will be to learn the individual visitor’s interactions and deliver content recommendations unique (or personalized) to their business needs.
“We continue to see momentum with in-store analytics and personalised marketing in physical retail,” said Tuomas Wuoti, CEO of Walkbase. “Now as part of THINK Marketing we have the opportunity to share our industry expertise in these key areas and be part of a community dedicated to helping companies identify and address their most vital business needs.”
“We are excited to welcome Walkbase to THINK Marketing,” said Maria Winans, CMO, IBM Commerce. “Together we will not only inform and educate marketers, we will provide guidance as they look to chart their own business transformation.”
Walkbase is the leading retail IoT platform providing customer behaviour analytics and marketing automation capabilities for brick and mortar retailers. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of customer behaviour understanding and personalisation to brick-and-mortar stores.
The platform analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores, engages customers with personalised marketing messages based on in-store customer behaviour, and links the online and offline customer journeys together.
The cloud-based Walkbase platform connects the physical store infrastructure with the digital application layer by gathering data from in-store Wi-Fi, Bluetooth, cameras, POS and combines it with CRM and marketing automation tools. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN) and London (UK).