High Wycombe, UK, 18 October 2016: At Apps World 2016 (19 – 20 October, ExCeL, London) international POS printer manufacturer Star Micronics (Stand D18) will be demonstrating its extensive range of hardware and software mPOS solutions. With the largest portfolio of Bluetooth and Cloud printing solutions offering free-of-charge digital receipting, Star sets itself apart from other POS printer manufacturers.
Digital receipting eliminates the issues typically associated with email receipting including the time taken to record email addresses and the potential problem that these could be taken down incorrectly. The immediate advantage perceived by the customer is the choice to remain anonymous and yet still receive a digital image of the receipt and coupon when offered. Star’s free-of-charge digital receipting service is available across its range of single station thermal POS printers. This service offers a fast route to providing the customer with a digital copy of a print receipt as well as access to analytics, an in-store customer survey and device management tools that provide the real-time status of printers across the entire estate. With zero development required, the service is enabled within the printer driver and works independently of POS software. Triggered by a traditional printed receipt, a digital copy of the receipt is sent to the AllReceipts™ App on the customer’s mobile with no email address or mobile number required. Receipts can only be claimed once and are then deleted, while saved receipts can be viewed by date or by operator with personal or business tags on the customer’s device.
The beauty of this service is the ability to take advantage of the reverse side of digital receipts, as on printed receipts, using the Receipt Flip feature to display terms and conditions, store policies, promotions, marketing material, etc. An additional tool allows the operator to provide links to promotions, discounts, coupons, etc. on the Engage NOW landing page. Customers using the AllReceipts App can simply tap on the operator’s logo from the list of receipts on their smartphone and be directed to a URL that the operator specifies. Engage NOW is secure and easily customizable, providing a highly personal customer connection.
“The POS landscape is rapidly evolving”, states Annette Tarlton, Marketing Director, Star Micronics EMEA. “While traditional POS solutions have the usual important role to play we are witnessing a distinct shift towards Bluetooth and wireless mPOS solutions as the Cloud becomes more prevalent and tablet POS takes on greater importance. Star has developed an extensive portfolio that responds to these market changes with the very latest mPOS technology.”
Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world’s largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 1900 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star’s proven technology is also being utilised to install print mechanisms in multimedia kiosk environments. The Star Micronics’ range is available internationally via a distribution channel comprising distributors and dealers.