Further strengthens reach of global sales organization
UltraSoC and Tortuga Pacific today announced that they are partnering to develop the global SoC debug and embedded analytics market. Under the terms of the agreement, UltraSoC will use Tortuga’s revenue generation, strategic initiative and market-maker capabilities to bring its innovative UltraDebug® pre- and post-silicon debug and validation technologies to SoC designers in key global markets including North America and Japan.
“The Tortuga Pacific team is uniquely equipped to represent UltraSoC’s silicon debug and analytics offering to our key markets in North America, Japan and elsewhere,” said Rupert Baines, UltraSoC CEO. “They bring us impeccable sales, business development and strategic credentials, allied with an intimate knowledge of the semiconductor IP space, gained in leadership positions in companies such as GLOBALFOUNDRIES, MIPS Technologies, Si2, Tessera, TI and Xilinx. If I’d set out to design an organization from the ground up to represent UltraSoC, I couldn’t have come up with a better firm than Tortuga.”
SoC debug and silicon validation are key challenges facing the global electronics industry today. UltraSoC’s technology creates an on-chip debug infrastructure that enables pre- and post-silicon debug, de-risking the process of chip design, improving time-to-market, increasing quality and reducing costs. Chip designers can use UltraSoC technology to “look inside” their products while they operate, and analyze the complex interactions between the different IP building blocks that are commonly used to construct such devices. The features and performance of a chip can be monitored and refined, even after the device has been built into an end product – a particularly powerful capability for connected devices.
Brad Holtzinger, Partner at Tortuga, commented: “UltraSoC is one of the most exciting companies in the silicon IP space today, with the potential to revolutionize not only SoC development, but also the industry’s fundamental approach to product design. Debug has traditionally been seen as a cost – an overhead – in the embedded design process. UltraSoC builds analytics and forensics into SoCs, enabling superior end products and turning that cost into a value.”
The appointment of Tortuga further strengthens UltraSoC’s market reach, following the company’s announcement last month that it will work with Israel’s Wonderep on sales and business development in that country. In support of this expansion, the company will be exhibiting at ARM TechCon (Booth 215, Santa Clara Convention Center, CA, 10 – 12 November 2015) and Semisrael Expo (Booth 27, Avenue Convention Center, Airport City, Israel, 17 November 2015).