In 2017, we will see the continued and accelerated growth of cloud for Unified Communications (UC) and a cloud-based consumption model for UC services.
Integration of voice, video and IT
There will be greater integration of UC into other IT applications, like video. Whereas previously people always looked at a voice requirement, an IT requirement and a video requirement, organisations are now seeing them as a single service or user interface.
Legacy voice suppliers used to run on their own – now it’s about ‘How do I plug my voice service into my CRM? How do I get analytics on my voice system like the analytics I get for my IT applications?’ Previously they would have deployed video systems separately, so meeting rooms could be linked together, but it never fed into peoples’ desktops or tablets or mobile phones. It’s now all about the integration, between voice, IT and video. Also, people are using Skype and Facetime at home, and they will increasingly expect to have those facilities in the workplace.
Microsoft as a UC player
2017 will see the emergence of Microsoft as a credible UC supplier. Microsoft has been playing with UC since 2007, and has gone through several iterations of its UC offering since then. But now with Skype for Business, and the Office 365 E5 licence, 2017 will see Microsoft emerge as a genuine UC player. I believe Microsoft will ultimately be successful with its Cloud PBX offering, which will start to have an impact on the UC market.
Security will receive more focus than previously. To have UC, you need to be on an IP network, and as soon as you move to all-IP, you need to have some clear considerations around security. So as people start to move away from legacy systems and legacy protocols, there’s going to be a requirement for session border controller technology that addresses security around UC, plus fraud detection and prevention.
Consolidation will continue in the UC space, creating a number of larger players in the market. As a result, there will be a call for integration skills; legacy vendors like Avaya, Nortel, Mitel and Siemens still have a base of customers out there, and there will be a requirement to look at how to migrate from those platforms to new cloud-based platforms. End users will need a partner with the skills to help them move from whatever legacy platform they have, to a next-generation platform – e.g. moving from a legacy PBX to Broadsoft based solutions or to Skype for Business. Users will want to be able to move efficiently from the old to the new.
About Nuvias Group
Nuvias Group is the pan-EMEA, high value distribution business, which is redefining international, specialist distribution in IT. The company has created a platform to deliver a consistent, high value, service-led and solution-rich proposition across EMEA. This allows partner and vendor communities to provide exceptional business support to customers and enables new standards of channel success.
The Group today consists of Wick Hill, an award-winning, value-added distributor with a strong specialisation in security; Zycko, an award-winning, specialist EMEA distributor, with a focus on advanced networking; and SIPHON Networks, an award-wining UC solutions and technology integrator for the channel. All three companies have proven experience at providing innovative technology solutions from world-class vendors, and delivering market growth for vendor partners and customers. The Group has 18 regional offices across EMEA, as well as serving additional countries through those offices. Turnover is in excess of US$ 330 million.