Cloud and AI went mainstream
This year, the cloud became truly mainstream. There is now recognition that it is not a case of ‘if’, but ‘when’ for all businesses adopting cloud technology. As such, 2017 was the year that saw a majority of firms at least starting their journey to the cloud.
Of the larger, established cloud players, both Microsoft and Amazon, announced stellar cloud revenue growth. Whilst Cisco’s acquisition of Broadsoft finally gives it a solid cloud communications offering. This is a key example of ongoing market consolidation which we expect to continue into 2018.
Artificial Intelligence (AI) was another technology to hit the mainstream during 2017, being built into more and more products and services.
Whilst awareness of increased regulation coming in 2018 has led more businesses to invest in automation and analytics. A need for compliance being a key driver of this. With businesses wanting more insight and more ways to use its data safely and effectively.
Navigating obstacles with technology
As we look ahead to 2018, Augmented Reality (AR) and Virtual Reality (VR) technology will continue to mature. Shifting in a business environment from the niche to the mainstream. Finding more use cases due to improved availability and price. AI and cognitive services will also begin to appear in more applications and we’ll see further automation through bots. With conversational interfaces such as Amazon Alexa and Microsoft Cortana beginning the move from the home to the office.
This will all be happening whilst businesses face a huge shake-up in financial regulation and data protection. MiFID II and GDPR come into force in the first half of 2018, both with conflicting requirements. Data management will therefore be crucial in 2018. GDPR will eliminate huge sections of many businesses’ databases. Building data management programmes that comply with GDPR will be very high on the agenda for a lot of executives.
To help businesses navigate these challenges, partnerships will continue to be highly sought after and will continue to create growth opportunities. This behaviour has the potential to cause long-lasting change across the technology industry. Microsoft is an example of a large player that’s really flying at the moment. This is heavily driven by its ‘partner first’ approach.
Technology continues to advance at an astonishing rate, with businesses becoming earlier and earlier adopters. With many challenges coming up within the next couple of years – MiFID II, GDPR, Brexit – it’s crucial that businesses continue to rely on trusted technology and partners to help them navigate – and also benefit from – these potential hurdles.
Let us help
TeleWare is continuing to bring innovative solutions to market to help firms make the most of these market developments. It has been at the fore of unified communications for 25 years. Developing route, record and analysis solutions that embed straight into Microsoft and other enterprise platform solutions. It is the only vendor on the market of offer SIM and app based recording with a new global solutions, Re:Call, launching in February 2018. A convenient and reliable way for firms to record their calls for compliance, productivity, quality or training purposes.