TIBCO and Mercedes-AMG Petronas Motorsport Form Global Partnership


London, UK, April 13, 2017TIBCO Software Inc., a global leader in integration, API management, and analytics, today announced a global partnership with the 2016 FIA Formula One World Champions, Mercedes-AMG Petronas Motorsport. As an Official Team Partner, TIBCO will provide the team with expertise in the area of advanced analytics through the TIBCO® Insight Platform, while the distinctive TIBCO logo will be featured on the helmets of the team’s drivers Lewis Hamilton and Valtteri Bottas.

“We are very excited to become an official team partner of Mercedes-AMG Petronas Motorsport, one of the most recognised and trusted global brands. The partnership brings together two like-minded organisations, each with a strong commitment to pursuing excellence through innovation, and shared dedication to delivering world-class products and services,” said Murray D. Rode, chief executive officer, TIBCO. “We look forward to the 2017 Formula One race calendar, as it provides a unique way to showcase the power of our advanced analytics technologies through supporting the success of the Mercedes-AMG Petronas Motorsport team in such a competitive and dynamic sport.”

TIBCO branding to be visible on driver helmets at the Bahrain Grand Prix this weekend
TIBCO branding to be visible on driver helmets at the Bahrain Grand Prix this weekend
Achieving innovation and maintaining a competitive advantage in the fast-paced business of motorsports is a constant challenge. As in all businesses, motorsports teams need intuitive tools to derive visual insights that facilitate faster and more informed decisions and actions across all aspects of their operations. The TIBCO Insight Platform draws on TIBCO’s visual, predictive, and real-time streaming analytics, integration, and business process management technologies to deliver a simple, intuitive, and comprehensive experience for decision support and automated action.

“We are delighted to welcome TIBCO to the Mercedes-AMG Petronas Motorsport team. To stay ahead in motorsport, you have to continually innovate and be able to make quick decisions based on sound information and judgment. Working with the TIBCO Insight Platform will enable us to optimise our performance in these areas, benefitting not only our strategic decisions at the racetrack, but also how we operate back at the factory,” said Toto Wolff, head of Mercedes-Benz Motorsport. “We’re also very pleased to be able to provide global exposure for TIBCO technology as we take part in races around the world.”

Featuring interconnected data, systems, and analytics, the TIBCO Insight Platform fuses multiple technologies to form an intelligent digital nervous system across data, software, field equipment, technical teams, and management staff. This results in an accessible, fully featured, and intelligent experience for generating actionable insights and executing them for real-time performance optimisation.

To learn more about the TIBCO Insight Platform, please visit www.tibco.com/products/analytics.

About TIBCO
TIBCO enables digital business solutions through smart technologies that interconnect everything and augment intelligence. This combination delivers faster answers, better decisions, and smarter actions. TIBCO provides a connected set of technologies and services, based on 20 years of innovation, to serve the needs of all parts of an organisation—from business users to developers to data scientists. Thousands of customers around the globe differentiate themselves by relying on TIBCO to power innovative business designs and compelling customer experiences. Learn how TIBCO makes digital smarter at www.tibco.com.

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