Preservica’s active digital preservation platform selected to future-proof unique digital assets that document nearly 150 years of corporate, brand and retail history.
The Sainsbury Archive contains a vast array of materials including advertising, brand assets, marketing campaigns, every issue of the company’s in-house magazine, packaging and product designs, as well as corporate governance records such as meeting minutes, board reports and staff records. The archive also houses culturally significant items like daily memos sent to Sainsbury’s store managers during WW2, and Family business papers.
The Sainsbury Archive is undertaking a large-scale digitisation project which prompted the team to examine its digital preservation strategy. It is expected to create around 65 TB of information, and therefore felt it was important to ensure its unique digital material could be safely stored and future-proofed, using a secure cloud-hosted preservation and access platform. This is especially pertinent for material that is currently at risk of degradation and format obsolescence, such as film and VHS tapes.
Marcela Bonthron, Sainsbury’s Archive Co-ordinator, said: “Previously we’d been using local servers to store Sainsbury Archive valuable data and records, but the need for a robust approach to digital preservation soon became clear. It wasn’t just to consolidate and manage the large amounts of digital records our digitisation projects will naturally create, but also to make our unique digital assets more accessible and ensure they remain readable and useable by future generations. Preservica will also enable us to future-proof the large amounts of new born-digital information that the Sainsbury Archive will be acquiring in the future.”
Managed by the Museum of London Docklands in Canary Wharf, The Sainsbury Archive is used by researchers, the public and Sainsbury’s own internal teams, to gain insight into business and retail history, shopping and eating habits, architecture and urban development, and advertising, display, and product design. For example, packaging designs from the 1970s recently inspired the design of the new Sainsbury’s Bank credit card, as well as the design of Sainsbury’s own-brand vinyl records.
Allison Foster, Sainsbury Archivist at the Museum of London Docklands, said: “With a high number of digitisation projects underway, it was important to find a digital preservation solution for our archive that would protect records from technology and file format obsolescence, as well as provide wider internal access. We also needed a system that could connect with our existing catalogue, to avoid needing to re-key or copy metadata. For us, Preservica ticked all those boxes and more.”
Mike Quinn, CEO of Preservica, added: “The Sainsbury Archive joins a rapidly growing number of business archives using Preservica’s cloud-hosted active digital preservation platform. They are future-proofing unique digital assets to inform brand, corporate and business decisions today and in years to come. We’re delighted to play a part in helping the Sainsbury Archive safeguard such an incredibly rich and important digital archive”
Notes to the Media
About The Sainsbury Archive
The Sainsbury Archive documents the history of Sainsbury’s from its foundation in Drury Lane in 1869, but also provides a unique record of the transformation that has occurred in retailing since the mid-19th century, and the impact of these changes on society.
In 2003 the Sainsbury Archive was set up as an independent charitable trust and in 2005 relocated to the Museum of London Docklands in Canary Wharf. The object of The Sainsbury Archive is to advance education for the public benefit by collecting, maintaining and displaying items and documents relating to the history of Sainsbury’s and the family of John James Sainsbury.
Preservica is changing the way organisations around the world protect and future-proof critical long-term digital information. Available on premise or in the cloud (SaaS), our award-winning active digital preservation software has been designed from the ground-up to tackle the unique challenges of ensuring digital information remains accessible and trustworthy over decades.
It’s a proven solution that’s trusted by a growing number of businesses, archives, libraries, museums and government organisations around the world – including the Associated Press, Transport for London (TfL), Texas State Library and Archives, MoMA, Yale, the World Bank and HSBC – to name a few.
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